Strategic outlook for Amazon

Simon Mayhew
Head of Online Retail Insight

We look at Amazon's commercial performance, its strategic priorities for the next five years, and the implications for retailers and manufacturers.

The report includes: 

  • Sales and profit review
  • Amazon's five strategic priorities: Prime, international expansion, stores (Whole Foods Market, Go and more), new categories and innovation, Marketplace, and profitability. 
  • Key supplier implications 
  • Amazon's ecosystem
  • Amazon's flywheel