Six ways UK food discounters are enhancing their appeal

Lucy Ingram
Retail Analyst
@RetailAnalysis

As Aldi and Lidl both continue to expand their store estates, the discounters come into easier reach of shoppers and often closer proximity to their competitors and each other. We visited newly opened Aldi and Lidl stores within a few meters of each other in Watford, and in this presentation highlight the different features we saw that ease the shopping trip and appeal to shoppers.