Online trends 2021: ecommerce 2.0

Simon Mayhew
Head of Online Retail Insight

For 2021 and beyond, we summarise the key trends for the online channel. We're moving into ecommerce 2.0, as businesses shift their focus to online profitability and integrating online and offline. The report includes: 

  • Omnichannel loyalty 
  • Automated picking 
  • Artificial Intelligence 
  • Online advertising 
  • Sustainability