Dia&Go, Madrid, Spain

Maxime Delacour
Senior Retail Analyst
@RetailAnalysis

In 2018, discounter Dia launched the convenience-orientated banner Dia&Go with the aim to better cater for top-up missions and drive sales growth again. We recently visited a store in Madrid where we noticed the latest development in terms of products and display. The store also features the brand new private label Al Punto for food-to-go products.