Click and collect: how suppliers can win now, and in the future

Simon Mayhew
Head of Online Retail Insight

In the third of a three-part series, we explain how suppliers can gain share using click and collect. We also predict how click and collect will develop in the future. 

  • Click and collect (C&C), Drive, Pickup  
  • Digital marketing, social, discount vouchers
  • Assortment, availability, packaging
  • Site segmentation, vending, sampling
  • Stores, layouts, collection desks 
  • Personalisation, automation, lockers

If you've missed part one, explaining how click and collect is a short-term solution and a long-term strategy then click here. If you've missed part two, on retailer best practice, then please click here.