Coronavirus (COVID-19): Amazon recruits warehouse employees to grocery unit in US

Rachel Sibson
Retail Analyst

Date : 31 March 2020

Amazon is offering its own warehouse employees higher pay to pick and pack Whole Foods Market groceries, as reported by Reuters.

Rising demand and worker shortage

According to the report, Amazon is reallocating its workforce in response to an increasingly high demand and a worker shortage. Selected workers are due to see a $2 increase in pay per hour, to $19, on top of the pay increase Amazon announced earlier this month.

Amazon is currently offering online grocery services through its Amazon Fresh and Amazon Prime Now services. With Prime Now, Amazon delivers orders from its Whole Foods Market stores. The retailer recently announced it temporarily suspended its Prime Pantry grocery delivery service in the US due to increased demand. The service enables Prime members to order products including food and beverages, alcohol, personal care and household items for delivery.

The news follows Amazon’s announcement of initiatives it will take to help reduce the spread of COVID-19, whilst also supporting those impacted by the virus. These include creating 100,000 new roles in its fulfilment centres and delivery network, as well as temporarily prioritising essential and high demand products coming into fulfilment centres.

For further coverage of retailer responses to coronavirus (COVID-19)

Visit our Coronavirus (COVID-19) hub page for latest insights to help your business understand what the food and grocery industry is doing around the world to address the evolving pandemic.

We share how retailers, from across the globe, are communicating to online shoppers in the evolving COVID-19 pandemic in our Coronavirus (COVID-19): how retailers are using websites to help online shoppers report.