Sobeys uses larger pack sizes to emphasise value

Date : 24 May 2022

Stewart Samuel

Program Director Americas

Canada’s second largest grocery retailer, Sobeys, has launched a new ‘Value Size’ campaign in-store, which has seen it extend its range of larger pack formats. Dedicated in-aisle feature bays With inflation hitting a 31-year highpoint in Canada last month, retailers are using a range of…
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