Sobeys launches new brand platform

Date : 27 September 2023

Stewart Samuel

Director of Retail Futures

Canada’s second largest grocer, Sobeys, has launched a new brand platform which aims to position the retailer as the go-to destination for the unpredictable moments in life. Fun and relatable The ‘So be it’ campaign is a play on the company’s brand name, which is also applied to many of its…
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