Woolworths reshuffles management team

Date : 14 September 2020

Nick Miles

Head of Insight - Asia Pacific

Woolworths has shaken up its senior executive team in a move what it described as 'supporting its evolution into a food and everyday needs ecosystem'. 

New leadership for Woolworths Supermarkets

The current managing director of Woolworths New Zealand, Natalie Davis, will return to Australia and become the new Managing Director of Woolworths Supermarkets. Davis has led the business in New Zealand for the past two years and overseen growth for the businesses, through improvements to customer, brand and the rapid growth of its online penetration via Countdown X. Sally Copland, general manager digital for Woolworths New Zealand will temporaily lead the business, before a permanent replacement is announced in the coming weeks.

New B2B and Everyday Needs position for Claire Peters

Existing managing director of Woolworths Supermarkets, Claire Peters, will take a newly created role as managing director of B2B and Everyday Needs. She will lead Woolworths Group’s portfolio businesses including BIG W, Woolworths International, Wholesale and Property. The role will see Peters oversee the new partnership with PFD Food Services, as well as join the investment committee of Woolworths venture capital arm, W23. This is a critical new role for the retailer as it looks to accelerate its development into more of an ecosystem based operating model through new revenue streams and partnerships that deliver innovation.

New role to oversee future organisational reshaping

Colin Storrie, existing managing director of Group Portfolio will also take on a new position as managing director of New Business and Partnerships. Storrie was due to become CEO and CFO of the retailer's Endeavour Group, but due to the delay in the demarger of the liquor business this role is currently not required. In recent years Storrie has played a key role in helping to reshape the Woolworths portfolio, including; the exit from hardware chain Masters, the demarger of its fuel operation, the work to hive off its liquor business, as well as the new partnership with PFD Food Services. He is therefore well placed to lead future mergers and acquisitions that will help strengthen Woolworths position into an everyday needs ecosystem, a requirement that, according to Woolworths Group CEO, Brad Banducci, has been accelerated due to COVID-19.

Woolworths recently published its FY20 annual results - for full analysis click here