Thailand: Central Food Hall opens in Ladprao

Date : 22 December 2020

Soo-Eng Tan

Senior Retail Analyst

Central Food Hall Ladprao is a new food destination using modern robotic assistants to provide shoppers with a seamless shopping experience

Celebrating the union of design and food

The store is designed for a superior experience for all senses with a shop-in-shop concept and modern décor. Shoppers can observe every stage of food preparation in each zone and enjoy over 30,000 products from Thailand and across the world.

A lot of the fruits and vegetables are sourced from organic farmers to help support local communities in Thailand and quality food products from the Royal Project, plus high-quality international produce.

Source: Central Retail

 

Fishmonger is inspired by the famous Billingsgate Market in London with a range of specially selected seafood.

Source: Central Retail

 

James the Butcher is modelled after James the butler who caters to all customers’ requests, ready to offer professional services for the best cuts of meat.

Source: Central Retail

 

Ham & Brie provides an open cheese zone for cheese and cold cuts lovers.

Source: Central Retail

 

Wine Story has expertly sourced fine wines, whiskeys and sake by sommeliers.

Source: Central Retail

 

There are two food zones which offer a variety of cuisines to choose from. Central Eatery has a wide range of international food prepared by world class chefs served to the table. C-Flavour is a unique destination for street food fanatics which includes restaurants with Michelin awards. This includes food from famous stalls that serve fried oysters, vegetarian food, sour and spicy noodle soup.

Source: Central Retail

 

Unique shopping experience in a beautiful environment

Apart from having an amazing selection of ready-to-eat food, the grocery section is also designed to meet every shoppers’ lifestyle needs. The retailers show expertise by presenting the best products to give shoppers more reasons to visit.

Looks has a curated range of the top Korean and Asian beauty care products.

Source: Central Retail

 

Healthiful provides an array of organic and wholesome choices for a balanced health. It is also a standalone store in the Crystal Shopping Mall, featured as one of IGD’s top 50 stores to visit in 2020.

Source: Central Retail

 

Seamless shopping experience

For the first time, there is a customer assistant robot named ‘Nong Sukjai’ to help shoppers to check in for contact tracing, take shoppers to various zones and recommend special promotions. There are also Smart Product Sampling Robots, Welcome Lady and Product Ambassador ready to answer every question.

 

Source: Central Retail

 

Sujita Phengoun, Chief Operating Officer Large Format at Central Food Retail Company Limited under Central Retail said, “we are dedicated to improving the shopping experience seamlessly and presenting a unique experience that is different for the consumers. Alongside this, we show social responsibility through the FOOD FOR GOOD DEED project. Our bakeries and fresh produces are donated through the SOS Foundation which has contributed a total of 637,037 meals to 28,200 people and reduced greenhouse gas emissions by 88,199 kg.”