Tesco to launch new restaurant concept

Date : 06 August 2013
This week will see Tesco open a new family restaurant concept at its remodelled 'destination format' Coventry Arena Extra store.

Introducing new restaurant trail called 'Decks'

The new restaurant called Decks will highlight real and wholesome British food and feature three 'decked' food service areas, focused on breakfast, carveries and pastries. It is understood that the new concept at Coventry Arena Extra will be a trial and if successful could be rolled out further. Decks will look to tap into the recent success of carvery chains in the UK, allowing customers to choose their own meat (beef, pork, gammon and chicken) and vegetables for £5.50. The restaurant will also sell lighter snacks such as sandwiches, salads, cakes and children's dishes.

Creating new destination concepts to suit local needs

The new development follows the recent acquisition of restaurant chain Giraffe and Tesco's investment in coffee shop Harris + Hoole, which will both feature in the retailer's other new style destination Extra store, which launches in Watford on 12 August. The difference with Decks is that Tesco has created and owns the service, showing that as well as acquiring third party services to bolster the destination appeal of some of its largest Extra stores, the retailer is also prepared to develop its own unique concepts where it believes the local demographic will respond better to a different service.

Fresh healthy food at good prices

A Tesco spokesperson said, 'Decks offers customers fresh food at excellent prices, with lots of great healthy options available. It’s a new food concept that we’re trialling in our Coventry Arena store and we look forward to seeing what customers think.'