Singapore: new FairPrice Finest has a fresh ambassador

Date : 21 October 2020

Soo-Eng Tan

Senior Retail Analyst

FairPrice Finest opens a new Finest store at Artra, the first to have a Fresh Ambassador in-store.

Fresh Ambassador

The new store is right next to a subway station near several new condominiums. About half of the 1,000 sq.m. store space is filled with fresh food. The Fresh Ambassador is available in-store to provide tips on how to pick fresh produce.

Source: IGD Research


New personalised service

Finest is introducing a concierge service, a one-stop solution for a personalised shopping experience. The concierge can help with planning an event, searching for special items or gifts. Shoppers can call or send a WhatsApp message to Finest's dedicated hotline or approach him or her at the customer service counter.

Source: IGD Research


Scan & Go

Scan & Go has been under trial in a couple of stores for a while. There used to be a separate app specifically for Scan & Go, but this is now integrated into its online shopping platform. Besides having a convenient checkout option, shoppers will see exclusive offers in-store with the app enabled. 

Source: IGD Research


Safety and Hygiene

A few new features help promote safety around the stores:

  • Hand sanitisers are available for those who want to use them before entering the store
  • Hands-free thermometers are installed for shoppers
  • This is a small store and the aisles are fairly narrow, but extra space has been allocated near checkout counters to promote safe distancing. 
Source: IGD Research