Lotus’s Malaysia is the new brand name of former Tesco stores after the acquisition of Tesco Malaysia by Thailand-based multinational conglomerate, Charoen Pokphand Group Co Ltd (C.P. Group). It has officially unveiled its first flagship store in Kepong, a town north of Kuala Lumpur today.
Lotus’s Kepong bears the vibrant colors of Lotus’s green and yellow signifying the vibrant and dynamic direction that Lotus’s Malaysia intends to go on. Lotus’s Malaysia President Kenneth Chuah explained the silent ‘s’ in the company’s name, “Lotus’s and not “Lotuses” as we would like to be called is all about giving our customers SMART selections that would delight them. The apostrophe you see in our name is a drop pin that signifies your go-to destination for all your needs and wants. the ‘s’ represents our SMART values, the behaviour that guides us in bringing delight to Malaysian customers and to continue winning their trust”.
S is for Simple: We simplify the experience for our customers.
M is for Motivated: We try to always be one step ahead in anticipating our customer’s needs.
A is for Agile: We act and adapt fast to changing needs and trends
R is for Responsible: We are always professional and ethical in everything that we do
T is for Transformative: We innovate to help our customers to enjoy better lives
Four brand differentiators
Lotus’s understands that customers are unique and have different wants, needs, and desires. It aims to be a smarter retailer that brings quality fresh products at affordable prices and services that fulfil shoppers’ needs.
1. Smart Total Supply Chain and Innovative Products
All the Tesco products that are produced in Malaysia will be rebranded to Lotus’s with new packaging. The rebranding of Tesco Own Brand range such as the Tempura nugget, Fried chicken, UHT milk, cat food, kitchen towel and many more to Lotus’s Own Brand underlines its commitment to delivering quality and value to customers. Local suppliers including small and medium enterprises (SMEs) suppliers which have been working with Tesco for the last 18 years will continue partnering with Lotus’s to develop quality and affordable products.
2. Seamless Omni-Channel Experience 4.0
Lotus’s wants shoppers to experience a fast, friction-free, and personalized shopping experience. In the coming months, shoppers will be able to see Lotus’s strengthening its presence through its online grocery home shopping and multichannel platforms namely Lazada, Shopee, HappyFresh, and foodpanda. It will also be enhancing its existing shopping apps such as the Scan and Shop, Order and Collect as well as equipping nine more stores with self-checkout counters to further enhance customers’ shopping experience.
3. Integrated Technology and Data Innovation
Lotus’s understands that everyone is unique with different specific needs. Using data technology and innovation, the retailer aims to make customers’ shopping experience more personalized by offering meaningful value for money and personal privileges tailored to them. Existing 1.5 million active Clubcard members will be happy to hear they will have the flexibility to choose and convert points to vouchers at their convenience, while maintaining all existing collected points.
4. Committed Sustainability Living
In line with the C.P Group’s progressive sustainability efforts and in support of the Malaysia Government’s 2018-2030 Roadmap towards zero single-use plastic, Lotus’s will soon phase out single-use plastic carrier bags at the checkouts. It will continue reviewing materials in its Own Brand packaging, removing and reducing harmful plastics to the environment, and reducing food waste by donating unsold but edible food to charities and those in need.
What else has changed?
Lotus’s inclusion into the C.P Group also means greater variation offering of sister company, CP Food’s ready-to-eat meals. Shoppers will be able to enjoy seven (7) new varieties such as CP Korean Fried Chicken, CP Spicy Drummet, CP Tomyum Jumbo Popcorn, CP Tomyum Shrimp Wonton, CP Marinated Chicken Black Pepper, CP Marinated Chicken BBQ and CP Korean Popcorn.
What is next for the rebranding?
After Lotus’s Kepong, the retailer is set to launch its second and third flagship stores in Penang and Johor in May. Collectively, it is targeting to rebrand 15 stores namely Ara Damansara, Cheras, Selayang, IOI City, The Mines, Bandar Bukit Puchong, Klang, Mutiara, Paradigm, Puchong, Setia Alam, Shah Alam, Bukit Indah, Plentong, and Seremban 2 by June. Lotus’s expects to rebrand all 62 stores by year-end.
Retail Analysis weekly newsletter