How Woolworths is using track and trace to fight COVID-19

Date : 07 August 2020

Nick Miles

Head of Insight - Asia Pacific

Woolworths in Australia is using QR codes and its Rewards data to track and trace customers to help prevent the spread of COVID-19.

QR code and Rewards scheme data usage

Woolworths has installed a QR code contact tracing initiative into 12 of its stores in Australia, 11 supermarkets in Victoria and a Metro stores in NSW. Shoppers are asked to voluntarily scan a QR code at the entrance to the stores and log their details. The information is stored securely and only used to contact them, as well as health authorities, if there is a confirmed case of COVID-19 in the store. If a case is detected, the retailer will also be using its Rewards scheme data to contact members who have shopped in that store within the last two weeks. They will also email members who have selected that shop as their preferred store. If successful, the initiative could be rolled out rapidly across other stores, particularly in Melbourne.

Q-Tracker app to be expanded to 40 stores

Woolworths is taking a very proactive stance against the spread of COVID-19 in Australia. Wearing a mask in public is now compulsory in Victoria, but Woolworths is actively encouraging shoppers to adopt the behaviour in its stores across other states. It is also expanding the reach of its new Q-Tracker app to more than 40 stores across Victoria, following successful trials at its Hampton Park, South Melbourne, St Helena and Taylors Lakes stores. The app is designed to show estimate queue times at stores, as well as allow customers to book a time to enter the store, therefore avoiding the queue.

35,000 people already using Q-Tracker

Woolworths Supermarkets general manager for Victoria, Andrew Hall, commented, "More than 35,000 of our customers have already made use of Q-Tracker to plan their shop and hundreds have booked in shopping times at our trial stores. We'll continue to look for new and innovative ways to build on our existing COVIDSafe protocols and procedures to ensure they're as robust as they can be."