Asda to offer free cafe meals to kids throughout December

Date : 01 December 2020

Nick Gladding

Senior Retail Analyst

Asda has announced that children will be able to eat for free at its cafes throughout December, in a move that should boost footfall to stores from high spending family customers in the run-up to Christmas.

All cafes to offer free meals

All 216 Asda cafes will take part in the scheme which allows children under the age of 16 a meal free of charge when accompanies by an adult. Stores located in areas with Tier 3 Covid restrictions will offer a takeaway service.

There are no minimum spend requirements or restrictions on how many children in the family or group can take advantage of this offer. Asda expects to provide around 215,000 free meals through this offer by December 31st.

Strengthens Christmas Kindness campaign

The initiative is part of Asda’s Christmas kindness campaign which aims to support local communities through difficult and unprecedented times. Earlier this month, the retailer announced it would be providing an additional 1 million meals to support local food banks and charities over the festive period through its Fight Hunger Create Change partnership which supports both the Trussell Trust and FareShare.

The donations will primarily come from Asda’s back of store donation programme which sends food to local charities and community groups and in addition, Asda’s 387 Community Champions will also make donations on behalf of their store to local food banks.

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