Ahold Delhaize: online and digital investment in Europe

Harriet Cohen
Senior Retail Analyst
@RetailAnalysis

Date : 13 November 2020

As Ahold Delhaize looks to embed initiatives to help it become an industry-leading local omnichannel retailer, we round up news from the retailer as it expands online and with stores across Belgium and Luxembourg.

Delhaize introduces prepared meal delivery service

Delhaize, with Tastyoo, a food technology start-up, has launched a delivery service for freshly prepared dishes. The service is aimed at meeting shoppers’ changing expectations and needs, which have been impacted by the COVID-19 pandemic. The meals, which change weekly, are prepared by chefs employed by Tastyoo, who operate from a central kitchen in Uccle. Meals cost less than €10 and are delivered in 30 minutes of ordering. The service is available in Ixelles, Uccle, Brussels-City, Etterbeek and Saint-Gilles, with delivery made free of charge. To expand its coverage and enable shoppers in other cities to buy from it, Tastyoo will open new dark kitchens in the medium term.

…And launches new Direct Box to meet home delivery demand

In conjunction with packaging firm DS Smith, Delhaize has developed the new Direct Box, which it says will help it meet the growing demand for home deliveries. Delhaize and DS Smith collaborated to make sure the box supported its sustainability aims and targets. The Direct Box is made from 100% recycled cardboard that is also fully recyclable after use and should help the retailer save 160 tonnes of packaging material annually. The companies said the step will also require them to operate 32 fewer delivery trucks in their supply chain.

Delhaize to expand in Luxembourg

Delhaize is aiming to open four new stores in Luxembourg in 2021 as it looks to increase its store density, especially in small villages, and operate one so everyone in the country lives within five to 10 minutes of a Delhaize store. The four new stores will see Delhaize 59 in the country by the end of 2021, which will mean it nearly operates the same number of stores as local market leader Cactus. A new supermarket will open in Capellen in June 2021, with a further to be added by the end of the year, while two franchised stores to be added, one in Gasperich, in the spring of 2021, with another to be confirmed at a later date. In addition to its new stores, Delhaize has said it will also aim to update between three and five stores annually, with the total being a mix of both company owned and franchised outlets.

Albert Heijn to discontinue its app for Google Assistant

Albert Heijn is to discontinue its app for Google Assistant, following an unsuccessful test with the technology, according to reports by Tweakers.net. The retailer stopped the trial on 2 November after two years of running the app. The reports suggest there will no follow-up technology that will replace the app and that from now on the AH Assistant app is no longer active.

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