Superdrug launches ‘Trending on TikTok’ stands in-store

Sabira Habib
Retail Analyst
@RetailAnalysis

Date : 28 September 2020

Superdrug has partnered with e.l.f. Cosmetics to launch TikTok inspired stands in-stores.

Staying on trend

The drugstore will be selling a range of e.l.f Cosmetics’ bestselling products in the social media inspired stands in Superdrug stores. This comes after videos featuring e.l.f Cosmetics products goes viral on TikTok as reported by Retail Essential.

With over half a million likes on its Tiktok account, Superdrug highlighted that the app has had a ‘huge influence’ on the beauty industry especially during lockdown. It is further making it easier for young shoppers to access beauty products that are trending and exciting.

Source: IGD Research 

Simon Comins, Superdrug’s commercial director said,

‘“We are always on the lookout for new and exciting ways to enhance our customers’ shopping experience. We know that TikTok is where many of our customers love to spend their time, so we are thrilled that we can bridge the gap between their online and offline experience, bringing their favourite products on the highstreet with e.l.f’s Trending on TikTok stand.”

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