We round up the latest sustainability developments in health and beauty from The Body Shop, dm and Rossmann.
The Body Shop: in-store recycling scheme
In an effort to tackle plastic pollution, The Body Shop has launched a recycling scheme enabling shoppers to return their empty plastic packaging. The scheme is available to shoppers in the UK, Australia, France, Germany and Canada.
As an incentive, loyalty card members will also receive a reward worth £5 when they return any five empty bottles, tubs, tubes or pots.
To support the launch, the retailer also created a portrait of a female waste-picker, which showcased at Borough Market on 10th – 11th May. The portrait was created using 1,500 recycled plastic items collected by waste-pickers in Bengaluru and is designed to help them receive fairer pay.
The move follows the news the health and beauty specialist Superdrug had launched Beauty Bank drop points at a selection of its stores.
Dm: packaging-free refill stations
German-based drugstore operator dm is trialling packaging-free liquid refill stations in two of its stores in Prague. The stores involved in the trial are located in Cerný Most and Chodov shopping centres.
The offer is available across laundry detergent, dish soap, and other liquid cleaning products from eco-friendly brand Tierra Verde’s yellow and blue range.
Customers can purchase refillable 1 litre or 1.5 litre containers from dm for a price of 20 crown, which can be used at the stations an unlimited amount of times.
The launch follows a successful trial of packaging-free refill stations in a selection of its stores in Austria.
The retailer is taking a test and learn approach in the Czech Republic. Further roll out will depend on the success of the trial.
The move aligns with dm’s ongoing sustainability efforts. The retailer jointly founded the ‘Recyulate’ programme earlier this year, and maintains focus on provision of sustainable private label products, such as its No Planet B range made of 97% recycled plastic.
Rossmann and dm collaborating on recycling logos
Rossmann and dm are set to launch recycling logo for plastics, identifying how easily shoppers can dispose of products in a sustainable way.
The logos feature across both private label ranges, as well as products from leading manufacturers including Biersdorf and Henkel.
The packaging will share what proportion of recycled plastic it contains.
The move is designed to provide greater clarity for shoppers and influence shopper behaviour at the point of purchase, encouraging more sustainable decisions.
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Retail Analysis subscribers can read and download our latest insight on dm here.
Retail Analysis subscribers can read and download our latest insight on Rossmann here here.