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Boots has recruited Adam Zavalis as its new marketing director, according to Marketing Week.

Adam Zavalis, marketing director of brand and communications

Boots has recruited Adam Zavalis to take up the role of marketing director for brand and communications.

Zavalis joins the business from Aldi where he’s acted as its marketing boss since 2013, working on projects designed to showcase the retailer’s quality and value credentials.

In his new role, Zavalis will head up Boots' strategic and creative customer facing marketing, reporting into marketing director Helen Normoyle.

He will join the business on February 25th.

The news follows a series of senior level appointments at the wider Walgreens Boots Alliance business, including Vineet Mehra, global chief marketing officer.

 

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Retail Analysis subscribers can read and download our strategic outlook report on WBA here.

Dm prepares to launch a new private label range, in-store merchandising an online platform all designed to target men.

Targeting men with new zone and product range

Dm will launch new areas in stores dedicated to male health and beauty in 1,950 of its branches.

Space and execution of this will vary by location, but will feature differentiated shelf design, helping male shoppers locate and shop the offer in-store.

Source: dm

Dm’s new private label line ‘powered by dm’ will feature in the dedicated area. The new premium range offers 21 products including shampoos, shower gels and deodorant, all designed for men.

Product packaging is also made from up to 95% recyclable material, aligning with the retailer’s wider commitments on sustainability.

Online and in-store initiative

At the same time as the new in-store initiatives, Dm will also launch a new male-focused online platform, SEINZ.COM. Products on sale will include the new private label range, as well as other popular brands for men's personal care, styling and shaving.

The platform will also include inspiration and information on men’s care, covering topics such as whitening, shaving and styling.

Christoph Werner, managing director responsible for marketing and procurement, commented on the new concept, “Men are also much more concerned with care and beauty today. In order to meet the wishes and expectations of our male customers even better, there is now HIS. at dm.”

 

Want to know more?

Retail Analysis subscribers can read and download our latest insight on drugstores here.

In a report filed to Companies House, LloydsPharmacy announces a 0.6% growth to £2.16bn in the year to 31st March 2018.

FY2017: turnover flat, profit declines

LloydsPharmacy has reported a 0.6% growth in turnover to £2.16bn for the year to 31st March 2018.

The company is owned by US-based healthcare conglomerate McKesson UK, formerly Celesio UK.

The result marks a reverse in performance following a growth of 6.8% for FY2016.

Operating losses came in at -£149m, a significant drop for the same period a year ago which saw a profit of £11.7m

A challenging market

The company puts the decline in growth down to a challenging market.

A combination of reduction in drug reimbursements and professional fees impacting NHS income, government changes affecting store operational efficiency all contributed to a poor performance in 2017.

As a result, at the end of 2017 the company announced 190 planned store closures. These closures are now complete, along with an additional 17 branches.

Outlook

In the year ahead, the company plans to focus on improving operational efficiencies throughout the business and turning around any of its loss-making stores.

The business is also committed to providing relevant and competitive services for its patients. For example, at the end of 2018

Want to know more?

Retail Analysis subscribers can read and download our latest insight on drugstores here.

Presentations

05/02/2019
We explore must-see beauty stores in Paris, New York City and Seoul.
29/01/2019
We showcase in-store health and beauty developments from three leading UK retailers.
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P&G Ventures, the start-up studio within Procter & Gamble, unveiled Opté™ Precision Skincare System (Opté) at CES 2019.
09/01/2019
We review Walgreens Boots Alliance's retail outlook over the next five years and the key markets to watch.
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We explore must-see beauty stores in Paris, New York City and Seoul.

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