Aldi UK partners with Deliveroo

Lucy Ingram
Retail Analyst
@RetailAnalysis

Date : 18 May 2020

Aldi UK is trialling a delivery service with Deliveroo from its Daleside Road store in Nottingham.

Potential roll out to all stores on the horizon

Shoppers can choose from 150 products through the app. These will be picked and packed by Aldi staff and taken for delivery by Deliveroo riders.

A range of essentials such as bread, milk and fresh produce will initially be available to be delivered to shoppers in 30 minutes.

Source: Aldi

Aldi has said;

"The new on-demand service has been introduced to offer customers greater flexibility and access to affordable Aldi groceries, and to support people across the country who are self-isolating due to Covid-19."

The trial will be extended to seven more stores across the East Midlands in June. If successful, Aldi will roll out to all stores by the end of 2020.

Growing interest in online from discounters

Aldi's partnership with Deliveroo follows on from the retailer launching online grocery essentials parcels in April. The parcels cost £24.99 and contain 22 items including tea, pasta and antibacterial hand wash. The boxes are limited to one per customer and are designed to help vulnerable shoppers or those self-isolating.

Over the past couple of years we have seen Aldi develop its online proposition by adding more categories to its offering. With the Lidl UK online launch on the horizon we expect this to influence Aldi further, encouraging the retailer to continue to develop its ecommerce proposition.

Discounters moving into the online channel synergises the two fastest growth channels in UK grocery. The cost and complexity of operating online is not a natural fit for Aldi or Lidl. However, the impact of coronavirus has accelerated the normalisation of online shopping even further, and therefore it remains more important than ever for the discounters to engage in this channel. 

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