Lidl delivers double digit sales growth over Christmas

Date : 10 January 2020

The discounter reported a total sales increase of 11% in the four weeks to 29th December - outstanding results in a very challenging period for the UK grocery market.

Growth driven by new stores and switching shoppers

Lidl won an additional £110m of sales from families switching from other retailers, and it reported its highest ever number of customers visiting its stores.

Its continued expansion also helped drive sales this Christmas, as it will soon exceed the 800 store milestone.

Stand-out categories

Like Aldi, Lidl highlighted beer, wine and spirits as a stand-out category, driving a sales increase of 13% year-on-year, with wine sales exceeding 20% growth.

Cheese saw an impressive 55% increase compared to the previous year. Non-food sales also performed strongly, rising 9%, proving the enduring appeal of the "Middle of Lidl".

Want to know more?

Retail Analysis subscribers can compare results in our Christmas results tracker here, with further in-depth analysis to follow...