Coronavirus (COVID-19): latest responses from discounters in UK and Ireland w/c 3 April

Lucy Ingram
Retail Analyst

Date : 03 April 2020

In this article we round up the latest initiatives from Aldi and Lidl UK and Ireland to address the challenges created by the Coronavirus (COVID-19) outbreak. 

Latest update Friday 3rd April.


  • Implemnted a one person, one trolley rule in a bid to encourag all customers to try and reduce the number of family members they bring with them into stores
  • Through its partnership with Neighbourly, Aldi will be donating 50 Easter eggs from each store, every day, to local charities and food banks 
  • Introduces priority shopping for all emergency workers. They will be able to bypass the queues into store any time by showing ID
  • Store and distribution staff will recieve a 10% pay rise, backdated from 9th March, in recognition of their hard work throughout this period
  • In Ireland;
    • Fast-tracking payment for over 200 of its suppliers, with payments due to be processed and paid within five days
  • Offering 4,000 permanent contracts and 5,000 fixed-term contracts in stores and distribution centres with an immediate start date. While contracts are offered on a temporary basis, these could become permanent in the future
  • Increased orders from suppliers and warehouses, particularly in sanitary and baby products
  • All stores will receive daily deliveries, and in some stores multiple times a day
  • Shoppers are limited to buy no more than four items of any one product, or two of nappies or toilet roll
  • Clear screens will be installed at all Aldi checkouts to protect colleagues and customers. They will be rolled out from next week (23rd March) to more than 7,000 till points
  • Aldi's opening hours will change from Friday 20th March;
    • Stores will close at 8pm
    • Sunday hours will remain unchanged, except in Scotland where stores will close at 6pm
  • Supporting a new fundraising drive by Age UK to help isolated and vulnerable older people, following the £250,000 donation it made to the charity this week
  • Aldi is also providing what support it can to its current business partners. This includes hiring all 30 employees who faced being laid off at Hampton Manor, a venue close to its head office


  • Donating fresh fruit and vegetables to hospitals across the UK in partnership with the Royal Voluntary service
  • Alongside its partner Neighbourly, Lidl will be rolling out food donation boxes in store for shoppers to donate to local community members in need of food and supplies. This is an extension of its existing Feed in Back scheme which is run in partnership with the Neighbourly charity
  • Stafey screens for staff will be installed across all stores 
  • Making more deliveries to stores
  • Asking all shoppers to be considerate in how they are purchasing
  • Shoppers will be limited to purchasing four items each on lines such as pasta, household cleaning, and tins
  • In Ireland;
    • Alongside FoodCloud it has launched an emergency food appeal in stores across the country to support those in need. It is appealing to customers who would like to purchase an extra tinned or long shelf-life product to leave it in a dedicated trolley. The donations will then be distributed through FoodCloud to local charities and food banks
    • Lidl will be recruiting over 400 staff to supprt stores and warehouses during this time 
    • Priority shopping hours for the elderly and at-risk shoppers from 9am-11am every day until further notice
    • Stores will close one hour earlier to ensure shops are stocked and workers are rested
    • To demonstrate the importance of social distancing box markings on the floor will show the distance shoppers should maintain from each other
    • Till shields will be installed over the coming week to protect staff and shoppers
Source: Lidl Ireland Twitter

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