Nisa achieves record store recruitment in 2020

Date : 21 January 2021

Patrick Mitchell-Fox

Senior Retail Analyst

Co-op wholesale subsidiary, Nisa has announced that it successfully onboarded 620 new stores to its distribution network in the course of 2020, a significant rise on 2019. This provides a significant platform for growth into 2021 following the significant boost seen in performance over 2020, with Nisa sales reported up 14% in the half year to July.

Mix of independent and multi-site operators added

Building on its established capabilities in servicing a wide range of retailer types according to their needs, Nisa has continued to successfully recruit both larger and smaller retailers. Amongst its most notable new partners in 2020 has been the fast-growing forecourt group Ascona. Having joined in May, Ascona has added 13 further stores to reach 50 in January 2021. Ascona now has ambitions to expand to 120 sites in the current year, all of which would be supplied by Nisa.

Ongoing investment to drive future recruitment

As a critical driver of growth Nisa is now making further investment in its resource focused on the recruitment of retailers. As well as adding to the team identifying and engaging with potential new retail partners Nisa has also formed of a new induction team dedicated to supporting new retailers during their first 100 days with Nisa to ensure a successful, best-in-class onboarding process.

Steve Leach, Sales Director, Nisa, commented:

‘2020 was a record year for store recruitment at Nisa, which is testament to the strength of our offer and that of the recruitment team, who have adapted brilliantly to embrace a primarily virtual recruitment method under such difficult circumstances this year.  This flexibility, combined with our ability to serve a broad spectrum of retail and wholesale operators has enabled us to not only recruit a significant number of new stores but also unlock key growth in existing partner estates by providing an environment in which independent retailers can flourish.’