Musgrave NI, the owners of SuperValu, Centra, MACE and MarketPlace, has announced plans to open up to 20 new stores in Northern Ireland throughout 2019.
20 new stores
The new stores are part of a significant £28m investment that will also see it refit a further 40 stores over the 12 months, further building on Musgrave NI’s ongoing investment and growth strategy. The expansion plans are part of Musgrave NI’s vision to ‘redefine convenience’ by creating refreshed and modern stores.
As Musgrave NI seeks to convert retailers and buy new sites, the 20 new stores will be made up of a mix of brand new store developments and acquisitions. The retailer has completed more than 80 recent refreshes to stores in recent years, including Lilley’s Centra at Dublin Road, Enniskillen, Moran’s Centra Strand Road, Derry-Londonderry, Watson’s Centra Cloughey, SuperValu Comber and SuperValu Kings Road.
Michael McCormack, managing director of Musgrave NI, commented: “While 2018 was a good year, we know we can’t stand still. Our plans are ambitious but achievable. For us, this is all about how we’ll realise our vision to ‘redefine convenience’ in Northern Ireland. We have been working towards achieving this vision across our SuperValu, Centra and MACE brands; focusing on what matters to our shoppers – bringing healthier, restaurant quality food to convenience and continuously innovating across all aspects of convenience”.
Tapping into consumer trends
Musgrave NI plans to tap into consumer trends and the merging of retail and foodservice to achieve further growth throughout 2019, bringing more new concepts to Northern Ireland. The Caramico pizza concept uses authentic pizza ovens to offer freshly made pizza in-store. The concept has already been rolled out by Musgrave in the Republic of Ireland, with a focus on high-quality products and the food-for-now and food-for-later shopper missions. A rotisserie style chicken concept will also be rolled out following successful trials.
Over the last two years, Musgrave NI has also rolled out on-the-go coffee brand, Frank and Honest to 110 SuperValu, Centra and Mace stores across the country. Its Green Kitchen salad bar concept has also grown significantly, responding to consumer demand for fresher, healthier options.
Want to know more?
We highlight our selection of some great convenience stores in our Retail execution in Northern Ireland report.
In our Latest thinking from Centra report, we showcase some of the latest thinking from Centra in stores around Cork and Limerick. We show how the Musgrave concepts and in-house brands can be adapted to service local needs and shopper missions.