Private label and brands news

12 February 2013
Coop Schweiz has added Swiss brands under the umbrella of its Naturaplan label, to celebrate the 20th anniversary of the organic range's launch. Knorr, Zweifel, Emmi added to range Coop Schweiz has been working with the suppliers for a year to add organic versions of Zweifel crisps, Emmi Gala cheese and Stocki Knorr mashed potatoes to the Naturaplan family.  Additional products, in orga...
11 February 2013
Superunie, a Netherlands-based buying group, has announced that it will begin selling a new entry level private label range under the brand name ‘OK €’. Range to cover 200 staple products Superunie said that the range would cover 200 staple products to meet shoppers’ everyday needs. The company said that ‘OK €’ would sit alongside members’ existing entry level private label ranges, but en...
04 February 2013
Edeka has launched a baby food private label range, according to German press reports. Premium pricing for 30-strong range The SunSan range of 30 organic products has been introduced by Edeka's  regional operators Minden-Hannover and Südwest, according to Lebensmittel Zeitung.  They are priced at around one euro less than the leading baby food brand. Opportunities for suppliers to deve...
31 January 2013
Slovenia-based Mercator has continued to expand its range of private labels in Serbia, adding 300 new products. The company said that more than half of the new products have been developed in conjunction with local manufacturers. Four new lines added Mercator said that four new lines had been added, including Mercator Bio (organic products), Active Life (meets nutritional claims), minutes (re...
29 January 2013
Speaking to the Grocer magazine, Martyn Ward, managing director commercial and sales, at Palmer & Harvey has set out the wholesaler's priorities for the coming year.  Key to boosting its business with independent retailers above all, will be a focus on developing its private label ranges and driving online ordering. M-brand boosted to 480 lines Branded to tie in with its Mace symbol group...
22 January 2013
As the retailer looks to reinvigorate growth in its liquor formats in 2013, Coles has launched a new private label brand into the beer category. Three ales all with their own Aussie personality Coles has entered the craft beer market with the launch of its own private label branded beer. The new Steamrail Brewing Company brand has the slogan of 'Ale with a Tale', claiming that behind every...
14 January 2013
Tesco has launched a new brand into its baby category that will cover products, information and expert advice, available both in-store and online. New improved and expanded ranges The new brand is called ' Tesco Loves Baby' and will underpin the retailers activity in the baby and toddler category, looking to support expectant parents, to those with young children. The new brand, which has...