Private label and brands news

Whole Foods Market has unveiled a new look and brand name for its core private label range. Contemporary look and feel The retailer is transitioning its 365 Everyday Value range to 365 Whole Foods Market. As part of this change, the brand is getting a more contemporary look and feel. The updated range is starting to roll-out into stores, with point-of-sale informing customers of the change....

We round up the latest news from retailers in Belgium, the Netherlands and Sweden. Netherlands: Albert Heijn launches automated store at Schiphol Airport After successfully piloting its new ‘plug-and-play’ store concept in Zaandam in September 2019, Albert Heijn has expanded the trial to Schiphol Airport. This will see the retailer launch its second fully automated store, on the Jan D...

Sainsbury’s has entered into a strategic wholesale partnership with Coles, one of Australia's largest grocers. From early next year, Sainsbury’s will supply its own brand products to Coles supermarkets across Australia, as well as online. The range will be white labelled under the Coles brand and includes a selection of packaged groceries and household products. New opportunities for own brand ...

Six ready meals will be added to the range in selected stores to appeal to growing demand for a Halal diet. Serving dietary demand 36 M&S Food stores will sell the range of meals, which include popular classics such as chicken hotpot and chicken tikka masala. The ready meals will also be sold by M&S's international franchise partner Al-Futtaim in markets including Singapore and Dubai. Pr...

We recently visited Target’s stores to review the launch of its new private label range, Good & Gather. The first of 2,000 products landing in-store Target has started to roll-out its new private label food range, Good & Gather, with the first of 650 products introduced into its stores. The roll-out will continue over the next few months, before being ramped up to over 2,000 products by l...

Singapore’s leading retailer, FairPrice, plans to refresh its private label range of products. The first phase of the refreshed range will be launched today (8 October) across all FairPrice stores. Higher interest in private label products Shoppers are recognising the value that private label products provide. According to studies by done by the retailer, three in four shoppers are open to ...

Kroger will launch its own range of meatless and plant based products under its Simple Truth private label brand. It is also partnering with the Plant Based Foods Association (PBFA) to determine the impact to plant-based products, conventional meat sales and customer engagement through locating plant-based products in the meat aisle. Increasing demand from consumers Across North America, th...

Target is launching a new private label food brand, Good & Gather, which will become the main spearhead range in the category. This reveals a renewed ambition to get after its customers’ food spend, in-store and online. Phasing out Archers Farms and Simply Balanced Next month, Target will launch the Good & Gather range, with 650 products introduced into stores. This will be ramped up to ove...

Dollar General launches new affordable private label beauty range, Believe Beauty, according to a report from CNN. Benefiting from the influencer impact In March, Dollar General launched its new private label beauty range, Believe Beauty. The range includes a variety of cosmetics such as lipstick, eyeshadow and foundation. All 150 products within the range are priced at $5 and under, des...

According to Lebensmittel Zeitung, Aldi Nord and Aldi Süd in Germany are set to align the sourcing of their private label brands by the end of 2020. Aligning sourcing and strategies In Germany, the two companies already work together. Aldi Nord and Aldi Süd started joint discounted price campaigns on branded products in January 2019. The two companies also work closely on sustainability a...