Private label in Europe

Despite the challenges created by the pandemic, private label has been able to hold its own and gained share in several European countries. See how the share compares for several countries in 2020 and the three-year trend for sales in volume and value terms.

Private label in the cost-crisis era

In this report we answer five key questions to help you understand the direction of travel of private label development. 

10 retailers in Western Europe winning with private label

We look at 10 retailers, from Albert Heijn to Lidl and SPAR Austria and others, winning with private label in Western Europe.

Latest News

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Asda has started restricting sales of its recently launched Just Essentials economy private label range to three units per customer for each item in the range, with strong demand for the new assortment thought to have exceeded initial supplies.

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US-based Kroger delivered a strong second quarter performance, driven by its focus on emphasising value, enhancing its fresh food offer and accelerating its digital initiatives. We look at some of the key programmes which supported this. Kroger’s key numbers Total sales increased 9.3% to $34,638m. Excluding fuel, sales increased 5.2% Identical store sales increased 5.8% Private lab...
Following on from our recent article, ‘Economic pressures paving the way for private label growth in Latin America’ , we take a closer look at three countries and how the leading retailers are gaining share from the major FMCG brands. Brazil has seen the highest growth in private label sales penetration Brazil is facing some of the toughest economic pressures in the region. Unemployment ...
Intermarché, part of the Os Mosqueteiros group, has invested in store growth and is expanding its private label range in Portugal. New stores with a fresh feel Since the start of the year, six new stores have opened in Portugal under the Intermarché banner. This includes the renovation of its largest store in Abrantes. The new stores are strategically positioned to expand its customer base....
Retail Analysis 5–year forecasts

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Four forces of change

To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.

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