Events and promotions presentations

Presentations

19/05/2021
This report explores five key trends this Ramadan and Eid al-Fitr, including taking inspiration from other events and the growing demand for food delivery. Learn how retailers and brands engaged shoppers and looked to boost sales during the season.
30/03/2021
Around this time last year, many countries globally were busy dealing with the outbreak of the COVID-19 pandemic, with shoppers’, therefore, focused less on Easter celebrations. Despite the pandemic’s effects still being felt in many countries, brands and retailers are looking to inspire and excite shoppers this Easter to help create a memorable event.
18/02/2021
In this report we explore five key themes and provide an overview of best-in-class Valentine’s Day retail execution in the UK and globally.
18/02/2021
We look back at the performance of the UK’s leading grocery retailers over the festive period, analyse trading and channel strategies, and explore how shopper behaviour changed.
12/02/2021
Chinese New Year is the biggest annual trading event for many markets and retailers across Asia, we round up the activity from 2021 and highlight best in class execution from across the region…and beyond.
04/02/2021
American football’s Super Bowl is one of the largest sporting events globally. We look at how retailers and suppliers are adjusting their approaches this year. While campaigns focus on key pandemic themes, including the switch to virtual and a focus on community, they also reflect the restrictions on social gatherings which remain in place in many locations.
26/01/2021
We explore the growing interest in veganism among shoppers and review the latest activities from the UK’s retailers and suppliers in helping shoppers be vegan for January and beyond.
03/12/2020
The updated report explores five key themes this Christmas and provides a summary of campaigns and in-store execution of UK retailers including Tesco, Asda, Sainsbury’s, Morrisons, Marks & Spencer, Waitrose, Co-op, Aldi, Lidl and Boots.
12/11/2020
Fakeaways, dine-in deals, restaurant ranges and recipe fixtures feature in these UK case studies, as retailers seek to retain gains from out-of-home spend.
27/10/2020
Explore how retailers and suppliers in the UK and North America are offering innovative products and creative solutions such as Boo-Bags and reverse trick-or-treating to help celebrate Halloween in a COVID-safe way.