13 November 2018
Alibaba has wrapped up its 11.11 Global Shopping Festival with a record breaking US$30.8bn of GMV (gross merchandise volume), a 27% growth compared to last year.
11.11 by numbers
According to Alibaba Group, more than 180,000 brands participated it the festival this year. Over 40% of consumers bought from international brands. 237 brands topped US$14m (CNY100m) in GMV, including leading inte...