Events and promotions news  

14 November 2019
Chinese consumers embraced voice ordering during this year’s global shopping festival. More than one million orders were placed through Alibaba’s Tmall Genie smart speakers on Monday 11th November. Growing popularity of smart speakers Voice ordering has become an increasingly popular way of shopping in China. Orders of grocery and household items placed through voice command on the 11th Nov...
12 November 2019
Alibaba is celebrating its eleventh 11.11 Singles Day. We have been tracking the latest updates and developments. Here are the key highlights as the world’s largest global one day online shopping event. Summary and key highlights Total GMV recorded during the day CNY268.4bn (US$38.3bn), up 26% from last year Total number of delivery orders reached a new high at 1.292bn, up 24% from la...
12 November 2019
JD.com transaction volume exceeds CNY204.4bn for the 11-day sales event, held from 1 st to 11 th November. Achieving 27.9%YoY growth rate The total transaction volume reached CNY204.4bn, a 27.9%YoY growth rate when compared with last year’s result . Here is a selection of categories that delivered great performance: Beauty (11-day period): Overall category sales 79%...
31 October 2019
We identify common trends shaping Halloween retail execution this year, supported by our IGD UK Shopper Vista data. Frightfully popular Source: IGD ShopperVista; ALL shoppers, 23rd to 24th October 2019. 44% of all shoppers are planning on celebrating Halloween in some form this year. Preparing for trick-or treaters is the most common behaviour claimed by shoppers – three in four sho...
22 October 2019
As excitement builds for Halloween, we share three initiatives helping widen the event’s appeal, offer ease and an element of surprise to customers. Asda: appealing to all ages Asda’s online hub offers a range of Halloween promotions, targeted at adults. This includes an offer of 25% off when shoppers buy six or more bottles, widening the appeal of the event and driving basket size. Offe...
07 October 2019
Sobeys’ parent company, Empire, has formed a partnership with the Canadian Olympic Committee, enabling its family of brands to become the official grocer of Team Canada. Raising awareness of its family of brands This is the first time that a national grocer has formed a partnership with the Canadian Olympic team. The deal will help the retailer, which operates under a range of banners inclu...
09 September 2019
Lazada, Shopee and JD are holding sales named 9.9 (9 th September), 11.11 (11 th November) and 12.12 (12 th December) to boost revenues in the final quarter of this year. These online players are attracting shoppers well in advance to their platforms with vouchers and sneak previews of flash deals. Lazada smashes 2018 sales record in hours Lazada has exceeded its 2018 sales record for 9....
29 August 2019
Sainsbury's has launched new collector cards promotion, this time in partnership with Disney. 'Unlock the hero in you' theme Running from August 21st to October 2nd, the campaign brings together Disney, Pixar, Star Wars and Marvel characters, with 144 cards to collect. Based around the theme of ‘unlock the hero in you’, the album and cards include facts, games and challenges ranging from Ea...
27 August 2019
We identify common themes shaping Summer’s retail execution this year across events such as summer holidays, barbecues and back-to-school. Price and promotions: back-to-school value Seasonal promotions will ensure shoppers are more inclined to buy into the event. Casino offered price match on its back-to-school range. This will help Casino stand out for value, whilst discouraging sh...
08 July 2019
Lazada, the leading ecommerce platform in Southeast Asia, will launch a 24-hour Mid-Year Festival on July 12 across all its six markets. One-day sale designed to bring new tagline to life The sale is themed “Millions of deals your heart desires” in line with its refreshed brand idea “Go where your heart beats”. The new shopping event creates more fun for shoppers and encourages them to purs...