08 February 2018
Ahead of Shrove Tuesday, we round up our favourite initiatives this year.
Iceland: Value bundle deal
The first pancake day activity we spotted this year was from Iceland. Shoppers who buy a £5 pancake pan can add pancake mix, spray oil, and a choice of toppings to their basket for free. It's conveniently cross merchandised in-store, and available as a bundle deal online.
Source: IGD Res...