Events and promotions news  

30 July 2020
Coles has introduced a new collectables campaign called Little Treehouse, offering miniature books to kids for every AU$30 spent in-store or online. Sustainable and educational focus The new promotion sees the retailer partner with author Andy Griffiths and illustrator Terry Denton to offer a series of 24 mini novels called Little Treehouse, with stories based on characters from their Treeh...
29 July 2020
We look at how Walmart Canada is activating back-to-school in-store and online. A different back-to-school In Canada, there remains a high degree of uncertainty with regards to the future school year due to the COVID-19 pandemic. Each province is responsible for setting the timelines and guidelines for the reopening of schools, colleges and universities. In most provinces, schools did reope...
27 July 2020
As Walmart and Target lead the retail sector on plans to close their stores for Thanksgiving Day this year, we consider the outlook for Black Friday as a major event. Kick-starting the holiday sales period With stores typically opening in the late afternoon or early evening, Thanksgiving Day is considered the start to the holiday shopping season. The day immediately leads into Black Friday ...
27 July 2020
Target is adjusting its holiday plans this year in response to the COVID-19 pandemic, including starting its promotions earlier, closing on Thanksgiving Day and expanding its digital offer. Delivering a safe holiday season The priority for Target this year is to deliver a safe holiday season for its customers. Traditionally, retailers such as Target place all their efforts behind driving st...
21 July 2020
Walmart stores will be closed on Thanksgiving Day this year. The day which falls immediately ahead of Black Friday is viewed as the official start of the holiday season and one of the retailer’s major trading opportunities. Bonus payment The announcement was made as Walmart detailed the payment of special bonus pay out to employees for their efforts in supporting customers during the COVID-...
02 July 2020
The long-awaited relaunch of Sparks promises shoppers "good things happen every time you shop". Digital-first approach M&S's 7m loyalty programme members will experience the changes next week. Personalisation and instant rewards are at the heart of the new proposition, in a shift away from the previous points-based system which the retailer recognised was overly complex and confusing. M&S c...
30 June 2020
While celebrating Canada Day is usually marked by large-scale events and gatherings, we look at how retailers in Canada are adapting their approach this year given social-distancing requirements. Being relevant in the moment These four initiatives highlight how retailers have been able to pivot and ensure their campaigns are relevant for the type of activities that consumers will be partici...
19 June 2020
Father’s Day celebration during lockdown this year will look very different for a lot of families. Social distancing will require people to celebrate from a-far and social media and video calling apps will be popular to help connect families. Due to safety measures many activities are not possible, and retailers have come up with creative and exciting ways to make Father’s Day 2020 special. In th...
19 June 2020
Alibaba and JD.com handled US$136.5bn of sales through their platforms during 6.18, an annual online shopping festival in China that runs from 1 st June to 20 th . Strong numbers show retail is recovering For 6.18, Alibaba achieved gross merchandise value (GMV) of CNY698.2bn (US$98.5bn), over double what it achieved on Singles Day (2020 11.11) last year, which posted record GMV of CN...
29 May 2020
Traditionally, Muslims will congregate at mosques for prayers and enjoy the breaking of fasts with friends and families in this period. However, this year, Ramadan is a quiet time of family bonding amid the lockdown in Singapore due to COVID-19. We look at how the key retailers have set up their stores to support Muslim shoppers in this unique season. Giant Hypermarket Cakes, cookies and sw...