Events and promotions news  

12 November 2020
Alibaba is celebrating its twelveth 11.11. Singles Day. We have been tracking its latest news and development. Its first sales window from 1-3 November has registered record sales. We wrap up the event with a highlight of major brand activites that contributed to this year's success. Summary and key highlights: Total GMV recorded over the event including the presales period is CNY498.2...
03 November 2020
In its third annual Christmas report, the retailer shares insight on what it expects from shoppers in the festive season. Family connections One in five people report having grown closer to their family over lockdown, putting family and traditions at centre stage for Christmas celebrations this year. Nostalgia is expected to be highest amongst younger shoppers, with 40% saying a traditional...
29 October 2020
Halloween, like other events this year, will need adapting to allow celebrations to take place in a COVID-safe way. Despite, or possibly because of current restrictions, shoppers’ desire to have some fun remains strong. The National Retail Federation reported that despite the on-going pandemic, 58% of US consumers still plan to celebrate Halloween in some way this year. We explore three innova...
23 October 2020
We look at the initiatives Target is putting in place to ensure the safety of its customers and associates this holiday season. 1. Enabling pre-trip shopping reservations Shoppers can visit Target.com/line to see if there’s a lone outside their local store due to limitations on customer numbers. If so, they can reserve a spot, with the retailer sending a text to notify them when it is their...
22 October 2020
Waitrose launches its latest price cuts on everyday purchases. New lower prices offer "affordable quality" More than 200 everyday products are included in the campaign, with a strong emphasis on the essentials entry tier private label range, which Waitrose reports has experienced a double digit sales boost since lockdown. Only a handful of branded products are included in the activity. T...
22 October 2020
The retailer is launching a new virtual shopping experience based on an iconic movie home. The familiarity of a known location The retailer has adopted a creative approach to launch this initiative, creating the Sam’s Club National Lampoon’s Christmas Vacation holiday shopping experience. This enables its members to visit a reimagined Christmas vacation home that was a key part of a Christm...
21 October 2020
As we head into the key trading season, we highlight the five priorities for food retailers as they balance managing the pandemic and maximising the sales opportunity. Shifting priorities Over the course of the pandemic, retailer priorities have continued to change. These have been related to the nature of the pandemic, its duration and the various phases that individual countries have expe...
16 October 2020
We look at how Walmart has evolved its plans for Black Friday this year, with a focus on providing customers with a safer and more convenient shopping experience. A COVID-19 holiday season Due to the COVID-19 pandemic, Walmart is planning for a different holiday shopping experience this year. Last month, it announced that its stores would be closed on Thanksgiving Day, a day which the retai...
13 October 2020
Following the success of its drive-in movie initiative and summer camp programme, Walmart is launching three new events for the fall, including store and virtual Halloween activities. Halloween ‘spooky street’ Over the summer months, Walmart hosted drive-in movies at 160 stores , repurposing its large car parks. Building on this, it will transform 100 of its car parks into ‘spooky stre...
12 October 2020
Ahead of Waitrose's strategy update on Friday, we round up the grocer's latest news. New value-focused promotional campaign The new "Priced to the Pound" campaign focuses on round pound pricing demonstrating simple value for shoppers. Over 120 branded products in ambient grocery and non-food categories are showcased in the promotion. Food & grocery director leaves the business Accordi...