Events and promotions news  

17 December 2020
Walmart is partnering with some of TikTok’s most popular creators to offer a livestream shopping experience. Shopping directly from the TikTok platform Through this partnership the TikTok community will be able to purchase fashion items featured in content from the creators. They will be able to do this without leaving the TikTok platform. This will be the first shoppable livestream event o...
03 December 2020
As excitement builds, despite a different feel to Christmas this year, we share three initiatives that focus on offering ease, value, and support to local communities during the season. Hassle-free Christmas food box Food boxes have become increasingly popular in 2020, providing shoppers with a one-stop solution for celebrating seasonal events at home. To appeal to customers on a plant-base...
30 November 2020
With retailers adopting different tactics this year, we look at how consumers shopped Black Friday. Setting up a strong Cyber Monday Data from Adobe Digital Insights revealed that shoppers spent $9.0bn online this year, an increase of 21.6% versus 2019. Toys and electronics were among the most popular items bought online. Adobe expects Cyber Monday (November 30) to set new records for digit...
26 November 2020
We look at some of key themes shaping campaigns through the holiday season in the US and what the retail environment could look like heading into 2021 as many businesses move beyond reprioritisation and reassessment to a broader reset of their models. First phase and second waves This holiday season will be unlike any other in the US. COVID-19 cases are on the rise and new mandates are bein...
17 November 2020
Tesco, Sainsbury's and Lidl are the latest to launch their Christmas adverts, taking light-hearted approaches to bringing seasonal cheer to shoppers. Tesco Tesco takes a fun approach with its Christmas advert this year. Acknowledging how we've all done something that earns us a place on the naughty list (even Santa), in a year like no other, everyone deserves a treat this festive season. A ...
12 November 2020
Alibaba is celebrating its twelveth 11.11. Singles Day. We have been tracking its latest news and development. Its first sales window from 1-3 November has registered record sales. We wrap up the event with a highlight of major brand activites that contributed to this year's success. Summary and key highlights: Total GMV recorded over the event including the presales period is CNY498.2...
03 November 2020
In its third annual Christmas report, the retailer shares insight on what it expects from shoppers in the festive season. Family connections One in five people report having grown closer to their family over lockdown, putting family and traditions at centre stage for Christmas celebrations this year. Nostalgia is expected to be highest amongst younger shoppers, with 40% saying a traditional...
29 October 2020
Halloween, like other events this year, will need adapting to allow celebrations to take place in a COVID-safe way. Despite, or possibly because of current restrictions, shoppers’ desire to have some fun remains strong. The National Retail Federation reported that despite the on-going pandemic, 58% of US consumers still plan to celebrate Halloween in some way this year. We explore three innova...
23 October 2020
We look at the initiatives Target is putting in place to ensure the safety of its customers and associates this holiday season. 1. Enabling pre-trip shopping reservations Shoppers can visit Target.com/line to see if there’s a lone outside their local store due to limitations on customer numbers. If so, they can reserve a spot, with the retailer sending a text to notify them when it is their...
22 October 2020
Waitrose launches its latest price cuts on everyday purchases. New lower prices offer "affordable quality" More than 200 everyday products are included in the campaign, with a strong emphasis on the essentials entry tier private label range, which Waitrose reports has experienced a double digit sales boost since lockdown. Only a handful of branded products are included in the activity. T...