Events and promotions news  

07 April 2021
In our Easter retail execution report we looked at the key themes and featured exciting in-store theatre from around the globe this year. Below are five highlights we took away from the event. 1. Implementing learnings from Christmas 2020 Just like Christmas, Easter is one of the major seasonal events for FMCG. This Easter we saw retailers and brands using learnings from Christmas 2020 to...
31 March 2021
As Easter draws near, retailers in Singapore are helping shoppers prepare another Easter celebration at home. The number of community cases has remained low for some time, but the maximum number of people for private gathering is still capped at eight. We visit the leading retailers in Singapore to check out the key highlights. Cold Storage Easter eggs are displayed in the prominent areas o...
16 March 2021
St. Patricks Day, celebrated on 17 March, is an event honouring Ireland’s heritage and culture and is celebrated globally. Despite COVID-19 restrictions in 2021, people are still planning to celebrate the event. According to the US’s National Retail Federation, 49% of US adults said they would partake in the celebration, while 32% planned to engage in COVID-safe activities, such as planning a spe...
10 March 2021
This year, Mother’s Day in the UK will be celebrated on 14 March. Despite lockdown measures easing from 8 March in the UK, most restrictions will still be in place, meaning it will not be a standard Mother’s Day for many. Regardless of this, shoppers continue to seek ways to celebrate the event, but in a safe and memorable way. We highlight seven best-in-class initiatives this Mother’s Day, fol...
09 March 2021
We look at some of our favourite in-store campaigns for Mother’s Day in the UK in 2021. Tesco: ‘For Each and Every Mum’ Tesco is capturing shoppers’ attention with its vibrant and clear Mother’s Day campaign signage. It uses images of mothers and children to help encourage spending driven by emotions. It also makes it easier for shoppers to spot the relevant displays.  Source: ...
23 February 2021
Chinese New Year is the biggest annual trading event for many markets and retailers across Asia.  The pandemic has once again impacted celebrations. This year, retailers are more prepared for the complexity of complying with COVID-19 measures and changes in shoppers’ behaviour. We highlight the best-in-class execution from the Asia region and beyond    1. Growing the eat-at-home opportunity ...
22 February 2021
In our report on Valentine’s Day 2021 , we highlight five key themes from the event and explore best-in class retail execution from the UK and beyond. In this article we round up some of our favourite examples of in-store execution from the UK and Canada. M&S: creating an immersive in-store experience Marks & Spencer created a vibrant, love-themed vibe in-store. Its standalone fixtures dis...
11 February 2021
Ahead of Pancake Day on 16 February, we look at some of our favourite initiatives from 2021. The Breakfast Club: pancakes to your doorstep The increased demand for scratch-cooking, due to the lockdown, has led retailers and brands to extend their seasonal offerings in form of DIY kits to help shoppers recreate and enjoy the products at home. The Breakfast Club café launched its first-e...
05 February 2021
American football’s Super Bowl is one of the largest sporting events globally. With almost 200m viewers, the game is major event in both the sporting and social calendars of Americans. While one of the largest advertising opportunities for major brands, including theatrical in-store execution displays, this year retailers and suppliers are adjusting their approaches, reflecting key pandemic theme...
03 February 2021
2021 saw a staggering increase in the number of sign-ups for Veganuary, with more than 500,000 pledging to follow the plant-based diet, double the number than 2019. Over the years, the trend has gained traction. However, this year the on-going pandemic has caused people to consider and rethink their lifestyle habits and focus on eating healthy. In our report on Veganuary, 2021 we explore wha...