Events and promotions news  

23 February 2021
Chinese New Year is the biggest annual trading event for many markets and retailers across Asia.  The pandemic has once again impacted celebrations. This year, retailers are more prepared for the complexity of complying with COVID-19 measures and changes in shoppers’ behaviour. We highlight the best-in-class execution from the Asia region and beyond    1. Growing the eat-at-home opportunity ...
22 February 2021
In our report on Valentine’s Day 2021 , we highlight five key themes from the event and explore best-in class retail execution from the UK and beyond. In this article we round up some of our favourite examples of in-store execution from the UK and Canada. M&S: creating an immersive in-store experience Marks & Spencer created a vibrant, love-themed vibe in-store. Its standalone fixtures dis...
11 February 2021
Ahead of Pancake Day on 16 February, we look at some of our favourite initiatives from 2021. The Breakfast Club: pancakes to your doorstep The increased demand for scratch-cooking, due to the lockdown, has led retailers and brands to extend their seasonal offerings in form of DIY kits to help shoppers recreate and enjoy the products at home. The Breakfast Club café launched its first-e...
05 February 2021
American football’s Super Bowl is one of the largest sporting events globally. With almost 200m viewers, the game is major event in both the sporting and social calendars of Americans. While one of the largest advertising opportunities for major brands, including theatrical in-store execution displays, this year retailers and suppliers are adjusting their approaches, reflecting key pandemic theme...
03 February 2021
2021 saw a staggering increase in the number of sign-ups for Veganuary, with more than 500,000 pledging to follow the plant-based diet, double the number than 2019. Over the years, the trend has gained traction. However, this year the on-going pandemic has caused people to consider and rethink their lifestyle habits and focus on eating healthy. In our report on Veganuary, 2021 we explore wha...
17 December 2020
Walmart is partnering with some of TikTok’s most popular creators to offer a livestream shopping experience. Shopping directly from the TikTok platform Through this partnership the TikTok community will be able to purchase fashion items featured in content from the creators. They will be able to do this without leaving the TikTok platform. This will be the first shoppable livestream event o...
03 December 2020
As excitement builds, despite a different feel to Christmas this year, we share three initiatives that focus on offering ease, value, and support to local communities during the season. Hassle-free Christmas food box Food boxes have become increasingly popular in 2020, providing shoppers with a one-stop solution for celebrating seasonal events at home. To appeal to customers on a plant-base...
30 November 2020
With retailers adopting different tactics this year, we look at how consumers shopped Black Friday. Setting up a strong Cyber Monday Data from Adobe Digital Insights revealed that shoppers spent $9.0bn online this year, an increase of 21.6% versus 2019. Toys and electronics were among the most popular items bought online. Adobe expects Cyber Monday (November 30) to set new records for digit...
26 November 2020
We look at some of key themes shaping campaigns through the holiday season in the US and what the retail environment could look like heading into 2021 as many businesses move beyond reprioritisation and reassessment to a broader reset of their models. First phase and second waves This holiday season will be unlike any other in the US. COVID-19 cases are on the rise and new mandates are bein...
17 November 2020
Tesco, Sainsbury's and Lidl are the latest to launch their Christmas adverts, taking light-hearted approaches to bringing seasonal cheer to shoppers. Tesco Tesco takes a fun approach with its Christmas advert this year. Acknowledging how we've all done something that earns us a place on the naughty list (even Santa), in a year like no other, everyone deserves a treat this festive season. A ...