Events and promotions news  

24 May 2021
Ramadan is a month-long celebration where Muslims around the world abstain from eating or drinking from dawn to sunset. Traditionally they engage in breaking fast with family and friends. Eid al-Fitr is the celebration to mark the end of the month. This is the second year Ramadan celebrations have taken place under the shadow of the pandemic. Retailers and brands were more prepared this year a...
13 May 2021
Mother’s Day is celebrated in most countries, including the US, on the second Sunday in May. In 2021 this meant for many, Mother’s Day took place on 9 May. We highlight five takeaways from Mother’s Day event in the US and globally. 1. More confidence to celebrate With the COVID-19 vaccination programme well underway in the US and other European countries, more people felt confident about...
12 May 2021
As its role as the first-ever official grocer of Team Canada, Sobeys’ parent company, Empire, has launched the “Feed the Dream” movement to support and celebrate the nation’s athletes on the road to the Tokyo Olympic Games. We look at how this is being executed in-store. Potential to celebrate two Olympic events Empire formed a partnership with the Canadian Olympic Committee, enabling its f...
26 April 2021
Following successful drive-in movie, game day and Halloween events at its car parks last year, Walmart is launching Mother’s May Markets at selected Supercenters in the US. Mother’s Day becomes Mother’s Month With its focus on moms and Mother’s Day, Walmart is launching a month-long series of events, recognising the challenging year many will have experienced due to the pandemic. This inclu...
14 April 2021
The UK is in the process of cautiously easing its COVID-19 lockdown restrictions. The country is currently in stage two, which allows two households or groups of up to six people to socialise in an outdoor setting. With new lockdown measures in place, people are looking to spend more time with their family and friends in outdoor spaces. We explore the impact the easing of lockdown has had on s...
07 April 2021
In our Easter retail execution report we looked at the key themes and featured exciting in-store theatre from around the globe this year. Below are five highlights we took away from the event. 1. Implementing learnings from Christmas 2020 Just like Christmas, Easter is one of the major seasonal events for FMCG. This Easter we saw retailers and brands using learnings from Christmas 2020 to...
31 March 2021
As Easter draws near, retailers in Singapore are helping shoppers prepare another Easter celebration at home. The number of community cases has remained low for some time, but the maximum number of people for private gathering is still capped at eight. We visit the leading retailers in Singapore to check out the key highlights. Cold Storage Easter eggs are displayed in the prominent areas o...
16 March 2021
St. Patricks Day, celebrated on 17 March, is an event honouring Ireland’s heritage and culture and is celebrated globally. Despite COVID-19 restrictions in 2021, people are still planning to celebrate the event. According to the US’s National Retail Federation, 49% of US adults said they would partake in the celebration, while 32% planned to engage in COVID-safe activities, such as planning a spe...
10 March 2021
This year, Mother’s Day in the UK will be celebrated on 14 March. Despite lockdown measures easing from 8 March in the UK, most restrictions will still be in place, meaning it will not be a standard Mother’s Day for many. Regardless of this, shoppers continue to seek ways to celebrate the event, but in a safe and memorable way. We highlight seven best-in-class initiatives this Mother’s Day, fol...
09 March 2021
We look at some of our favourite in-store campaigns for Mother’s Day in the UK in 2021. Tesco: ‘For Each and Every Mum’ Tesco is capturing shoppers’ attention with its vibrant and clear Mother’s Day campaign signage. It uses images of mothers and children to help encourage spending driven by emotions. It also makes it easier for shoppers to spot the relevant displays.  Source: ...