Waitrose: in-store support for healthy shopping

Date : 19 April 2018

As Waitrose announces plans to introduce 100 healthy eating specialists to shop floors across the UK, we review Waitrose's health initiatives in 2018 so far.

Five health initiatives from Waitrose in 2018 so far

1. In-store healthy eating specialists: One hundred Waitrose colleagues will be trained to support shoppers seeking assistance on making healthier choices. The initiative launches in May, rolling out throughout the year.  

2. Personal nutritionist service trial: First launched in two London stores in January, this trial is now being extended to Basingstoke. For £95 customers can book personal consultation sessions to help them achieve their health goals.

3. Health-focused magazine: In April Waitrose will launch its new Waitrose Health magazine for customers, providing inspiration for healthy eating and lifestyles.

4. Good Health labelling: Waitrose began highlighting healthy options with the distinct green Good Health mark at the start of year. It is now visible on more than 1,600 lines, aiming to help shoppers identify healthy choices.

5. In-store yoga classes: Three stores have been hosting yoga classes in the evening since February.

Waitrose supporting "small but achievable aims" with its range of initiatives

Moira Howie, Nutrition & Health Manager, Waitrose, said: "Many shoppers have the best intentions to be healthier but busy lives get in the way. We know that small steps, top tips and nuggets of good advice can help them get started and importantly stay on track. Research shows that changes do not have to be radical to have a positive effect and can have a lasting impact on health.”

Want to know more?

Retail Analysis subscribers can read our Healthy Living report here.


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