Poundland has started the new year with its first ever sale, allowing shoppers to pick up products at half price following the costly Christmas period.
Products reduced to 50p
Poundland has cut the price of several core products by 50p from 1st January 2017. These include household brands such as Dolmio, Heinz, McVities and more. Beyond grocery, Poundland is focusing its new year sale on beauty products, with the promotion including Pure deep cleanse and exfoliating wipes and Aquafresh toothpaste.
This first-time promotion is expected to run for the month of January, giving shoppers plenty of time to stock up in the new year. The offer is only available in-store, however Poundland is promoting it online. The company's Irish business, Dealz, is also offering half price promotions at 75 cents.
'Mission to re-power the business'
Talking about the promotion, new trading director Barry Williams, has said: "No-one loves a bargain more than Poundland customers and they're asking us to do more. Our promise to them is clear – amazing value on amazing items. That's why we're on a mission to re-power the business and look for new ways to provide that value. This 50 pence event to kick off the New Year is just the start of exciting times at Poundland as we work even harder to deliver on that promise in the months ahead."
It will be interesting to see what other initiatives Poundland uses to attract shoppers this year and whether or not the discounter will roll out its multi-price Poundland and more format following the company's takeover by Steinhoff
Priya Chandarana is a Retail Analyst at IGD, specialising in research on the growing discount channel. To learn more about how IGD's research can benefit your business further, please get in touch - [email protected]