Lazada, the leading ecommerce platform in Southeast Asia, will launch a 24-hour Mid-Year Festival on July 12 across all its six markets.
One-day sale designed to bring new tagline to life
The sale is themed “Millions of deals your heart desires” in line with its refreshed brand idea “Go where your heart beats”. The new shopping event creates more fun for shoppers and encourages them to pursue their hearts’ desires. Lazada is offering attractive deals such as millions of vouchers to be given away throughout the day with participating sellers.
“Introducing our new Mid-Year Festival during a traditionally quieter shopping season presents more chances in a year for us to bring excitement to shoppers and provide our sellers more opportunities to boost their performance,” said Jing Yin, president of Lazada Group.
“Shoppertainment” to deepen shopper engagement
The retailer will host its first region-wide live-streamed game show as part of this festival. The 30-minute in-app show will be hosted by a local personality giving clues for viewers to guess the price of products. More than 4,000 products will be featured in 672 shows. Many of these are newly launched and special edition items.
“Our professionally-generated Guess It content offers a new way to feature brands and sellers, while increasing in-app consumer dwell time and purchase,” said Mary Zhou, CMO of Lazada Group.
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