Carrefour has become a partner for Showroomprivé’s Look Forward incubator programme, which has been running for three years. The initiative is aimed at supporting start-ups by providing them with resources and guidance.
Carrefour will offer financial support and guidance
Look Forward is operated exclusively for the fashion, beauty and design industries. Each start-up will receive €100,000 from Carrefour and Showroomprivé as well as mentorship. Showroomprivé will offer discounted business services, such as cloud storage space, payment solutions and banking.
Carrefour will provide guidance around issues such as marketing, logistics and ecommerce. It will also create sales opportunities and provide start-ups with access to its open innovation ecosystem. The ecosystem comprises incubators, investment funds and international monitoring.
Finalists to be selected in January 2019
Approximately 30 start-ups pitched their business ideas to a judging panel comprising Showroomprivé’s CEO, Thierry Petit, Beauté-Privée’s CEO, Frédéric Bille, and Carrefour's innovation director, Clément Marty. The final 18 start-ups selected for the programme will be announced in January 2019.
Collaboration newest example of investment in start-ups
This initiative from Carrefour and Showroomprivé is the newest example of how retailers are looking to invest and collaborate with third party companies to drive the pace of innovation. US-based Target and Germany-based Metro have announced plans to partner with each other to launch a new start-up accelerator programme, the METRO Target Retail Accelerator. As with Carrefour and Showroomprivé, retailers are increasingly forming global strategic relationships to find new solutions to business challenges, often with the goal of optimising new technologies.