Lazada, Shopee and JD are holding sales named 9.9 (9th September), 11.11 (11th November) and 12.12 (12th December) to boost revenues in the final quarter of this year. These online players are attracting shoppers well in advance to their platforms with vouchers and sneak previews of flash deals.
Lazada smashes 2018 sales record in hours
Lazada has exceeded its 2018 sales record for 9.9 across Southeast Asia by 7:52am. The retailer has been giving out vouchers and discount codes that shoppers can use on the day. A new feature called “Slash it” allows shoppers to send a referral link to friends to slash the price of a product. If the shopper manages to get the required number of friends to participate, he may get the product at a discounted price.
JD Central celebrates birthday joy in Thailand
The JD Central platform was officially launched on 28th September last year. There will be three special celebrations this month for the occasion: 9th September, 28th September and 29th September. The retailer is having flash sales at six time slots from 9am to 9pm on these days. In addition, some products will be priced at THB99 (US$3.20).
Shopee drives awareness with Cristiano Ronaldo
Shopee launched its 9.9 Super Shopping Day with an advertisement featuring the football player last month. The retailer has a calendar with daily promotions to drive excitement from 22nd August. Many of these are featuring key categories like electronics or target shoppers like mothers. The retailer is offering hourly flash deals and exciting cashback today.
These major sales events are key to driving online sales in Asia. Many retailers will create new ways to engage shoppers and generate excitement in this period. It is an opportunity for both retailers and suppliers to drive penetration and reward loyal shoppers.