Including festive pop-ups, supporting sustainable shoppers and more...
Festive pop-up shops
Boots has launched its first pop-up "Bootique", supporting its Christmas marketing campaign to cater for different gifting needs. Located at 59 Greek Street in London's Soho, the temporary store is open for just one week. Built on the theme of Heels over Head, visitors can browse fragrances, chocolates, candles and other items as part of the range curated for the one you love.
The Love Bootique is one of six gifting zones, including the person dreaming of sleep, the vegan, the beauty lover, the fitness addict, and tweens. Boots is building greater levels of personalisation into its campaign, combining Advantage Card data with third party sources, according to Boots' brand & communications director Adam Zavalis, in interview with Marketing Week.
Roll-out of eco-friendly toiletries fixtures
Following successful trials in its Covent Garden and Meadowhall flagship stores, Boots will roll out sustainable toiletries fixtures to a further 138 store locations.
The fixtures feature 41 products which are from brands which meet ethical credentials. This includes biodegradable bamboo toothbrushes and organic cotton feminine care products. The initiative will make it quicker and easier for conscious consumers to find products that meet their needs. Improved visibility will boost sales for brands included in the curated range.
Removing plastic pharmacy bags
The retailer is switching the bags used for prescriptions from plastic to a compostable alternative. By 2020, more than 10m prescription bags per year will be made of this eco-friendly alternative.
Cutting plastic from Christmas packaging
Boots has also cut 148 tonnes of plastic from its Christmas packaging compared to last year. This work is in line with Boots' commitment to WRAP's Plastic Pact, working towards ambitious 2025 targets.
Want to know more?
Retail Analysis subscribers keep track of the latest Boots news & insight here