Events and promotions news  

14 July 2021
This year, the UEFA Euro 2020 finals took place in Wembley Stadium, with England playing Italy. This drove great excitement around the nation as retailers and brands looked to inspire and excite shoppers. In our UEFA Euro 2020 report we highlighted five ways retailers and brands looked to engage and excite shoppers during the championship. Below are three best-in-class in-store activations i...
29 June 2021
In our Father’s Day, 2021 report we highlighted five themes and eye-catching in-store activation seen this year in the UK. Below are three best-in-class in-store campaigns for Father’s Day. Tesco: ‘For Each & Every Dad’ Tesco used cross merchandising displays to showcase a range of Father’s Day items and gifting options. To reflect its campaign, the retailer used images featuring all t...
28 June 2021
With the key summer trading months underway, we look at how Canadian retailers are gearing up for a summer of fun, grilling and sport. Theme creates relevance With retailers and suppliers facing tough comparables over the summer months due to the elevated at-home demand last summer, they are focused on driving sales through getting behind key events, including the Olympics and Canada Day. T...
24 May 2021
Ramadan is a month-long celebration where Muslims around the world abstain from eating or drinking from dawn to sunset. Traditionally they engage in breaking fast with family and friends. Eid al-Fitr is the celebration to mark the end of the month. This is the second year Ramadan celebrations have taken place under the shadow of the pandemic. Retailers and brands were more prepared this year a...
13 May 2021
Mother’s Day is celebrated in most countries, including the US, on the second Sunday in May. In 2021 this meant for many, Mother’s Day took place on 9 May. We highlight five takeaways from Mother’s Day event in the US and globally. 1. More confidence to celebrate With the COVID-19 vaccination programme well underway in the US and other European countries, more people felt confident about...
12 May 2021
As its role as the first-ever official grocer of Team Canada, Sobeys’ parent company, Empire, has launched the “Feed the Dream” movement to support and celebrate the nation’s athletes on the road to the Tokyo Olympic Games. We look at how this is being executed in-store. Potential to celebrate two Olympic events Empire formed a partnership with the Canadian Olympic Committee, enabling its f...
26 April 2021
Following successful drive-in movie, game day and Halloween events at its car parks last year, Walmart is launching Mother’s May Markets at selected Supercenters in the US. Mother’s Day becomes Mother’s Month With its focus on moms and Mother’s Day, Walmart is launching a month-long series of events, recognising the challenging year many will have experienced due to the pandemic. This inclu...
14 April 2021
The UK is in the process of cautiously easing its COVID-19 lockdown restrictions. The country is currently in stage two, which allows two households or groups of up to six people to socialise in an outdoor setting. With new lockdown measures in place, people are looking to spend more time with their family and friends in outdoor spaces. We explore the impact the easing of lockdown has had on s...
07 April 2021
In our Easter retail execution report we looked at the key themes and featured exciting in-store theatre from around the globe this year. Below are five highlights we took away from the event. 1. Implementing learnings from Christmas 2020 Just like Christmas, Easter is one of the major seasonal events for FMCG. This Easter we saw retailers and brands using learnings from Christmas 2020 to...
31 March 2021
As Easter draws near, retailers in Singapore are helping shoppers prepare another Easter celebration at home. The number of community cases has remained low for some time, but the maximum number of people for private gathering is still capped at eight. We visit the leading retailers in Singapore to check out the key highlights. Cold Storage Easter eggs are displayed in the prominent areas o...