Events and promotions news  

22 October 2021
Following trials with over 2,000 colleagues, Asda has announced that it is rolling out its Asda Rewards loyalty app trial to customers at 16 stores in West Yorkshire and the West Midlands. What are Asda Rewards? The Asda Rewards app allows customers to earn rewards when buy selected branded and own label 'star' products or complete an in app 'mission'. Rewards accumulate as a cash pot in th...
18 October 2021
Following the success of its series of Black Friday events last year, Walmart is replicating the model this year. However, one key change it is making is providing members of its Walmart+ programme with early access to its deals. Phased approach Last year, Walmart evolved its traditional approach to Black Friday to limit the surge of shoppers to its stores to support COVID-19 related social...
15 September 2021
With a challenging summer in 2020 and fewer COVID-19 restrictions in 2021, retailers and brands in the UK have looked to capture the pent-up demand for summer products and activities and to inspire shoppers. In our report we explore six key trends we spotted this summer in the UK. Below we highlight three of these: 1. Innovating key categories: cocktail inspiration Sainsbury's offere...
14 September 2021
Retailers prepared for a strong back-to-school season in 2021, with Mastercard SpendingPlus projecting retail sales would grow by 12% during the back-to-school period (August 16 to September 19) compared to 2019. In our Back-to-school, 2021 report we explore back-to-school initiatives globally and highlight five key themes. Below are three standout in-store back-to-school campaigns we...
14 July 2021
This year, the UEFA Euro 2020 finals took place in Wembley Stadium, with England playing Italy. This drove great excitement around the nation as retailers and brands looked to inspire and excite shoppers. In our UEFA Euro 2020 report we highlighted five ways retailers and brands looked to engage and excite shoppers during the championship. Below are three best-in-class in-store activations i...
29 June 2021
In our Father’s Day, 2021 report we highlighted five themes and eye-catching in-store activation seen this year in the UK. Below are three best-in-class in-store campaigns for Father’s Day. Tesco: ‘For Each & Every Dad’ Tesco used cross merchandising displays to showcase a range of Father’s Day items and gifting options. To reflect its campaign, the retailer used images featuring all t...
28 June 2021
With the key summer trading months underway, we look at how Canadian retailers are gearing up for a summer of fun, grilling and sport. Theme creates relevance With retailers and suppliers facing tough comparables over the summer months due to the elevated at-home demand last summer, they are focused on driving sales through getting behind key events, including the Olympics and Canada Day. T...
24 May 2021
Ramadan is a month-long celebration where Muslims around the world abstain from eating or drinking from dawn to sunset. Traditionally they engage in breaking fast with family and friends. Eid al-Fitr is the celebration to mark the end of the month. This is the second year Ramadan celebrations have taken place under the shadow of the pandemic. Retailers and brands were more prepared this year a...
13 May 2021
Mother’s Day is celebrated in most countries, including the US, on the second Sunday in May. In 2021 this meant for many, Mother’s Day took place on 9 May. We highlight five takeaways from Mother’s Day event in the US and globally. 1. More confidence to celebrate With the COVID-19 vaccination programme well underway in the US and other European countries, more people felt confident about...
12 May 2021
As its role as the first-ever official grocer of Team Canada, Sobeys’ parent company, Empire, has launched the “Feed the Dream” movement to support and celebrate the nation’s athletes on the road to the Tokyo Olympic Games. We look at how this is being executed in-store. Potential to celebrate two Olympic events Empire formed a partnership with the Canadian Olympic Committee, enabling its f...