Events and promotions news  

02 July 2020
The long-awaited relaunch of Sparks promises shoppers "good things happen every time you shop". Digital-first approach M&S's 7m loyalty programme members will experience the changes next week. Personalisation and instant rewards are at the heart of the new proposition, in a shift away from the previous points-based system which the retailer recognised was overly complex and confusing. M&S c...
30 June 2020
While celebrating Canada Day is usually marked by large-scale events and gatherings, we look at how retailers in Canada are adapting their approach this year given social-distancing requirements. Being relevant in the moment These four initiatives highlight how retailers have been able to pivot and ensure their campaigns are relevant for the type of activities that consumers will be partici...
19 June 2020
Father’s Day celebration during lockdown this year will look very different for a lot of families. Social distancing will require people to celebrate from a-far and social media and video calling apps will be popular to help connect families. Due to safety measures many activities are not possible, and retailers have come up with creative and exciting ways to make Father’s Day 2020 special. In th...
19 June 2020
Alibaba and JD.com handled US$136.5bn of sales through their platforms during 6.18, an annual online shopping festival in China that runs from 1 st June to 20 th . Strong numbers show retail is recovering For 6.18, Alibaba achieved gross merchandise value (GMV) of CNY698.2bn (US$98.5bn), over double what it achieved on Singles Day (2020 11.11) last year, which posted record GMV of CN...
29 May 2020
Traditionally, Muslims will congregate at mosques for prayers and enjoy the breaking of fasts with friends and families in this period. However, this year, Ramadan is a quiet time of family bonding amid the lockdown in Singapore due to COVID-19. We look at how the key retailers have set up their stores to support Muslim shoppers in this unique season. Giant Hypermarket Cakes, cookies and sw...
14 May 2020
Ramadan this year will look very different for those celebrating the event around the world due to the coronavirus (COVID-19) pandemic. Retailers have introduced new and creative approaches to help those celebrating at home. In this article we look at what retailers globally are doing to promote the event. Carrefour UAE: Ramadan boxes for those in need Carrefour UAE partnered with the Emira...
20 February 2020
Ahead of Pancake Day on February 25 th , we look at our favourite initiatives for 2020. Morrisons: stand-out value on key brands Jumping on the hazelnut train, Morrisons is offering a 1kg jar of Nutella for £3.50, regularly £5.75. Meanwhile, the smaller 400g Nutella is £2, down from £2.90. Shoppers can pick up the rest of their pancake needs for £2 or less, cross merchandising a gondola end...
18 February 2020
We round up some of our favourite initiatives from Valentine’s Day 2020. Flexing the meal deal mechanic: promoting premium Valentine’s Day is an opportunity to encourage trade-up with premium meal deals, increasing the price whilst upgrading elements of the deal. Marks and Spencer offered shoppers the option to trade up from prosecco to champagne for an additional £10, a great way to add ex...
11 February 2020
Whole Foods Market is hosting pop-up dinners in New York, Los Angeles, Austin and Atlanta to showcase its range of Italian products. An evening of discovery The retailer’s wine and culinary experts, along with Italian cheesemakers and prosciutto suppliers will host the ‘A Little Italy’ events. The one-night only dinners will feature an authentic, family-style meal composed of six courses. A...
30 January 2020
As January draws to a close, we review how retailers and suppliers have responded to this growing trend. We round up some of our favourite initiatives this year. M&S: significantly expanding the range Following the launch of its Plant Kitchen range last January, Marks & Spencer launched 100 new products in the range during Veganuary 2020. A key focus of the range is turning well-loved pr...