Insights

Early Christmas in-store activation in the UK

In this report, we feature seven retailers and the strategies they are using in-store to boost spend earlier than usual in 2021. 

Back-to-school, 2021

This back-to-school season is expected to be a strong period for retailers and brands, as parents feel more hopeful and confident about this school year. We highlight five key back-to-school themes including, focus on health, making shopping easy and exciting brand partnerships.

Summer retail activation in the UK, 2021

 In this report, we highlight six key themes from the summer, including, spotlighting popular categories, activating the staycation trend, and offering engaging experiences.

Latest News

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Following trials with over 2,000 colleagues, Asda has announced that it is rolling out its Asda Rewards loyalty app trial to customers at 16 stores in West Yorkshire and the West Midlands.

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Following the success of its series of Black Friday events last year, Walmart is replicating the model this year. However, one key change it is making is providing members of its Walmart+ programme with early access to its deals. Phased approach Last year, Walmart evolved its traditional approach to Black Friday to limit the surge of shoppers to its stores to support COVID-19 related social...
With a challenging summer in 2020 and fewer COVID-19 restrictions in 2021, retailers and brands in the UK have looked to capture the pent-up demand for summer products and activities and to inspire shoppers. In our report we explore six key trends we spotted this summer in the UK. Below we highlight three of these: 1. Innovating key categories: cocktail inspiration Sainsbury's offere...
Retailers prepared for a strong back-to-school season in 2021, with Mastercard SpendingPlus projecting retail sales would grow by 12% during the back-to-school period (August 16 to September 19) compared to 2019. In our Back-to-school, 2021 report we explore back-to-school initiatives globally and highlight five key themes. Below are three standout in-store back-to-school campaigns we...
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