Dairy Farm’s 7-Eleven has so far donated 70,000 food meals to families in Hong Kong. Its ‘one heart support’ campaign partners with non-profit organisations, issuing meal vouchers to support those in need.
How does it work?
The public can donate one rice voucher at a price of HKD15 (US$1.9) and select the organisation to donate. 7-Eleven is working with five non-profit organisations registered in Hong Kong, including Foodlink Foundation, People’s Food Bank and Food Angel. The retailer will send the collected meal coupons to the beneficiary organisations, who will then give them to those in need. More about the campaign can be found here.
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