The channels winning and losing in Western Europe in 2020
The COVID-19 pandemic is expected to drive higher growth than previously forecast in France, Spain, Italy, and Germany. In most cases, it will boost the pace and extent of change.
Grocery retailing in these markets is likely to benefit from the switch of out-of-home spend to in-home dining. Meanwhile, lockdowns and social distancing measures have had a direct effect on shopping behaviour across Europe.
What do these factors mean for the channels you supply? Which will gain and which will lose market share this year?
To help you shape your strategy for the rest of 2020, we’ve reforecast these four key markets. Read on to discover which channels to exploit and where to reconsider your plans.