X5 Retail Group store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.

Presentations

22/04/2020
In this report we show you how X5 is repurposing its Karusel hypermarket space to build and develop a new large supermarket format under the Perekrestok banner. The new format adds features to attract footfall and boost range relevancy such as: - in-store food service - fresh food focus - digtal solutions - expnading food-for-now and food-for-later offer
19/12/2019
The new concept was built using the latest trends in interior architecture and design, as well as the evolution of consumer expectations since the banner's last update five years ago. At the same time, the store remains focused on low prices. The new store concept is embedded in the needs of the city-based shopper, and it illustrates a significant move away from the standard store format that is typically found in suburban and rural locations.
19/06/2019
The Perekrestok dark store is one of three types of fulfilment solutions that deliver in Moscow and the wider region. The other two types of online fulfilment units are a regular store and a hybrid one. In comparison to the other two fulfilment formats, the dark store has the advantage of greater picking efficiency and speed. We visited the store to observe its operational effeciency.
10/06/2019
The X5 lab store is located just inside Moscow’s second ring. It shares the space with a Pyaterochka store where retail solutions are tested and their impact on shoppers’ experience is assessed. The concept store tests innovative retail solutions to assess their impact on sales and costs. These are conducted before deciding on whether to roll them out to the wider X5 network. We visited the store to observe the solutions being tested.
19/02/2018
We visited a Perekrestok store in Moscow to observe and highlight some of the features that differentiate the banner from its competitors within the Russian market, and how the store is fitted to meet regional needs of Moscow consumers.
05/02/2018
We visited four X5 stores in Moscow, with each store representing a different format. We highlight the consistency between the formats and the strategy X5 applies to differentiate its three banners.
12/01/2017
Pyaterochka Taganskaya applied the new store concept in the layout and assortment. This report will highlight some of the key changes and initiatives that are illustrated instore.
22/10/2014
X5 Retail Group has been remodeling its Pyaterochka discount stores to a new concept which has embedded the global trend of convenience and a new fulfillment process. A new fresh bakery product range has been tailored to Russian shoppers.