Waitrose & Partners news

Waitrose has said that it plans to launch a revamp of 332 UK stores with a view to winning back more shoppers. The plans come as Waitrose experiences a drop in its market share with shoppers potentially moving towards discount supermarkets in the search of value. Waitrose current market share stands at 4.7%, which is down from 5% as of this time last year. Turnaround plan This news comes...

Waitrose is to invest £100m in its private label products in a bid to cut the prices of hundreds of products and compete with its rivals. The move comes at a time of record high grocery inflation and shoppers putting an increasing focus on pricing, as they seek out value . Around a quarter of Waitrose's private label products will see their prices reduced by 20% or more from 15 February. It...

Waitrose has kicked off the new year with its ‘Great Saving Event’. It will run until 24 th January. The event offers up to 50% off across thousands of products through its myWaitrose initiative. Initiative provides savings, additional incentives Whilst the scheme offers discounts on popular products, it also offers incentives such as free drinks with Caffe Nero when shoppers link their my...

Waitrose is expanding its partnership with the bakery chain Gail’s, by trialling a new Gail’s fixture in three of its stores.  Whilst Gail’s bread is available in many Waitrose stores across the UK, the range is limited.  The three trial stores are in Berkhamsted, Bloomsbury and Richmond. Providing differentiation for Waitrose As well as increasing the range, Waitrose will be highlighting t...

Nathan Ansell has been appointed as the new customer director for Waitrose, to replace Martin George.  Former M&S Marketing Director Ansell will join Waitrose in January 2023 having previously worked at Marks & Spencer as marketing director. Ansell spent more than nine years at M&S, joining as head of brand in 2011, before rising to marketing director for clothing and home in 2018. Prior to...

In response to customer demand for help during the cost-of-living crisis, Waitrose has rolled out its new ‘ways to spend less’ campaign.  Communicated both in-store and online The campaign is designed to make it as easy as possible for shoppers to spot opportunities to save money across the store and also online.  A green and yellow ‘Waitrose ways to spend less’ logo is now being used to hi...

From January 2023 Waitrose will range a selection of Planet Organic own brand products across 50 of its stores and on Waitrose.com. The range of health and wellness products will be carefully curated by Planet Organic, to meet the needs of Waitrose customers. Importance of ethics and quality Waitrose and Planet Organic share similar values, with both retailers focused on sustainability, eth...

In September 2022, Waitrose reported sales were down 5% in total and like-for-like terms during the 26 weeks to 30 July. These latest initiatives are just some of the ways it is trying to attract more shoppers into its stores and reverse declining sales. The return of free coffee Later this month, Waitrose is going to reintroduce its popular free coffee offer for myWaitrose holders.  With...

Waitrose has launched its new brand promise, under the tag line ‘Food to Feel Good About’. The campaign is aimed at highlighting Waitrose’s ‘ quality, taste, ethics and value, to celebrate food that makes a positive difference ’. Campaign to promote Waitrose’s aim to build a better future The advertising built around the campaign will see Waitrose highlight how ‘ when we ask more questions,...

Waitrose has said its total trading sales were down 5% in total and like-for-like terms during the 26 weeks to 30 July. In the six months Waitrose generated sales of £3.6 bn, with it benefiting from more shoppers, but with them spending less. Shopper numbers up, but smaller basket sizes Waitrose highlighted how inflation had affected consumer spending, with customer numbers up by 6% year-on...