We look at the latest news from Waitrose as it announces it is exporting private label products to Jordan, sourcing 100% of its lamb from Britain and integrating John Lewis products into Waitrose stores.
Growing the Waitrose brand outside the UK
Waitrose is exporting to Jordan for the first time, through its partnership with Cozmo, the leading retailer in Jordan's capital Ammam. The retailer currently has five stores and stocks a combination of local and imported brands. They will now stock essential Waitrose, Waitrose Dutchy Organic and its free-from range.
Barry Delehanty, head of business to business growth and development at Waitrose & partners has said;
"It's incredibly encouraging that the reputation of Waitrose & Partners and the quality of our products to continues to grow outside the UK to open up opportunities with a leading retailer like Cozmo and bring our brand to a new audience."
Moving to 100% British lamb
Waitrose will source all private label fresh and frozen lamb from British producers by the summer of 2021.
Tor Harris, the head of CSR, health and agriculture at Waitrose & Partners has commented;
"We are constantly looking at ways to innovate our product and are actively looking to partner with new lamb producers around Britain."
Currently 100% of Waitrose organic lamb is UK sourced, as well as all fresh chicken, fish, beef, pork, eggs and milk.
Bringing Waitrose and John Lewis together
Waitrose Lincoln has recently been refitted to include a John Lewis shop-in-shop, according to Lincolnshire Live. The retailer is currently trialling concepts as part of the businesses ambition to bring Waitrose and John Lewis closer together, giving shoppers more reasons to visit stores.
The store will stock 1,600 John Lewis products. These will be a mix of gifts, kitchenware and seasonal. Integrated John Lewis displays will also be set up around the store alongside relevant Waitrose lines.
Alongside this, live events will now take place in store. Shoppers will be able to take part in barista workshops, wine and gin tasting and wreath making courses. A community room has also been installed which local charities and non-profit groups can use free of charge. Also, a Partnership Service Desk where shoppers can pick up click and collect orders and make service bookings (food made to order).
If the trial is successful the retailer has identified around 50 stores which would potentially have the space to introduce varying scales of the concept.
Extending Unpacked to more stores
The retailer has launched its Waitrose Unpacked concept in Abingdon, its forth store overall to have the dedicated refillable zone. The retailer first launched the new concept in Oxford Botley Road in June this year. Following a successful trial it extended the concept to the Cheltenham store in September and Wallingford earlier in November.
The zone includes dispensers for dried products, frozen ‘pick and mix’, coffee, wine and beer refills, as well as detergent and washing up liquid refillables.
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