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Sainsbury's overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

Sainsbury's: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Sainsbury's

Just months after last year’s strategy update, Sainsbury’s has had to radically alter its focus to respond to the turmoil created by Covid-19. In this report we review the impact of the pandemic on trading and Sainsbury's immediate priorities, and explore the retailer's seven point strategy.

UK country presentation

This in-depth guide to the United Kingdom explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

Latest News

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Sainsbury’s has announced the relaunch and expansion of its same day and one-hour rapid delivery as it evolves its online offer to cater for changing shopper preferences.

More News

Sainsbury’s has launched lower prices for Nectar app users across a tailored selection of products. Key facts about My Nectar Prices Nectar app customers using SmartShop will be able to access discounts of up to 30% on around 10 product lines personalised to them. Both branded and private label products will be included in the offer The list will be updated regularly to align with ...
With a challenging summer in 2020 and fewer COVID-19 restrictions in 2021, retailers and brands in the UK have looked to capture the pent-up demand for summer products and activities and to inspire shoppers. In our report we explore six key trends we spotted this summer in the UK. Below we highlight three of these: 1. Innovating key categories: cocktail inspiration Sainsbury's offere...
Retailers prepared for a strong back-to-school season in 2021, with Mastercard SpendingPlus projecting retail sales would grow by 12% during the back-to-school period (August 16 to September 19) compared to 2019. In our Back-to-school, 2021 report we explore back-to-school initiatives globally and highlight five key themes. Below are three standout in-store back-to-school campaigns we...
Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.


Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries

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