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Sainsbury’s has launched a new brand slogan to support its position as the Principal Supermarket Partner at the United Nations' international clmate change conference, COP26, taking place in Glasgow this November.

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In what it describes as its ‘ boldest ever value campaign ’, Sainsbury’s has launched its own Aldi Price Match mechanic aligning prices with those at the discounter across hundreds of popular lines. 250 lines covered The campaign will apply to around 250 lines covering own brand and own brand lines, focusing on key household staples in categories including meat, chicken, fresh fruit and veg...
After eight months of works. Sainsbury's has completed a multi-million pound relaunch of its Hempstead Valley superstore in Kent, creating a showcase for its latest product offer and format design. Why Hempstead Valley is significant Hempstead Valley is Sainsbury's most important store launch since  Selly Oak in 2018 and takes forward the mission based thinking applied at  Hedge End . K...
Customers of Sainsbury’s Cockermouth store in Cumbria are able to order the full range of products via rapid delivery startup HyperLocal, as reported by The Grocer. Delivery in 20 minutes Thousands of Sainsbury’s Cockermouth store’s SKUs are available for delivery on the HyperLocal website. Orders are picked by personal shoppers with delivery in as little as 20 minutes. Residents within an ...


We look back at the performance of the UK’s leading grocery retailers over the festive period, analyse trading and channel strategies, and explore how shopper behaviour changed.
An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.
Kantar market shares are generated using Kantar Worldpanel's till-roll scanning methodology and extrapolated using a sample of 30,000 households. Figures are calculated over a rolling 12 week period and include VAT.
The updated report explores five key themes this Christmas and provides a summary of campaigns and in-store execution of UK retailers including Tesco, Asda, Sainsbury’s, Morrisons, Marks & Spencer, Waitrose, Co-op, Aldi, Lidl and Boots.

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Strategic outlook for Sainsbury's

Just months after last year’s strategy update, Sainsbury’s has had to radically alter its focus to respond to the turmoil created by Covid-19. In this report we review the impact of the pandemic on trading and Sainsbury's immediate priorities, and explore the retailer's seven point strategy.

UK country presentation

This in-depth guide to the United Kingdom explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

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Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.


Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries

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