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Strategic outlook for Sainsbury's

Explore how Sainsbury's is activating its Food First strategy alongside its other priorities. See our forecasts, by channel, for its growth outlook to 2028 and the implications suppliers need to be aware of.

Sainsbury's: data

See data on the retailer’s performance and forecasts for its operations by channel.

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Sainsbury’s re-opened its Witney store today following several weeks of refurbishment that included being closed for 12 days. The store will be used to test many of Sainsbury’s ‘future role of store’ concepts and is host to a wide array of new features.

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Sainsbury’s released its first half results today covering 28 weeks to 16 September 2023. Total retail sales for the first half were up +7.7% (exc. fuel, inc. VAT). Performance was driven by the grocery side of the business where sales were up +10.1%. Total general merchandise sales were up +1.1%, driven by Argos with +1.7% growth. Sainsbury’s general merchandise declined -1.9% whilst clothing...
Sainsbury's and Greggs have taken another step forward in their partnership with the first Greggs café officially opening in a Sainsbury’s store. The café situated in Sheffield Sainsbury’s is the 3 rd partnership site between the two retailers and follows on from sites opened earlier this year in a petrol forecourt and a retail park. The café will be open 7am-7pm Monday to Saturday and 10a...
Following news of its plan to expand its fashion offer , Sainsbury’s has begun trialling its fashion hub concept. The retailer’s London Colney superstore is one of the nine trial sites. I stopped by earlier this week for a first look at Sainsbury’s vision for growing its branded proposition at pace. Fashion takes pride of place at the store entrance Upon entering the store the fashion hu...
Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.

5-year forecasts to 2028

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