Saigon Co.op store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.


We visited Saigon Co.op’s latest compact hypermarket to see how the retailer is evolving its Xtra format to meet shopper needs through optimising range, improving fresh and enhancing the experience.
NTUC Fairprice's Cheers convenience banner opened its first store in Vietnam in mid-2018, as part of a joint venture with Saigon Co.op, we went in-store to see how the format is looking to differentiate in a competitive market.
Saigon Co.op's latest hypermarket concept, featuring more ready-to-eat options, a wider range of fresh produce and a dining area in a more compact store.
Take a look at how Vietnam's largest retailer draw shoppers with a lively atmosphere and attractive promotions.