Robinsons Retail Holdings Inc store visits


We visited Robinsons’ two distinctive formats, Robinsons Supermarket and Robinsons Selection. The key strengths and differences between the two formats are summarised in this report.
Marketplace, a high end supermarket chain in the Philippines, was acquired by one of Philippines’ leading retailers Robinsons. We visited the Central Square store and identified some of its key highlights and new initiatives.
Marketplace at East Bay is the latest small format premium store by Rustan's in Manila, showcasing how the retailer has flexed the banner to target this new and growing residential development.
We spent a day with Robinsons Retail in Manila to better understand their strategy and in-store execution priorities.
Robinsons Selections is a premium supermarket, aiming to give shoppers a new experience, through its modern design, cool ambience and wide assortment of healthy and imported gourmet products.
Established in 1985, Robinsons Retail is the second largest multi-format retail chain in the Philippines, with over 125 stores nationwide. As the first major retailer in the country to promote health and wellness, Robinsons Supermarket commits to bring together healthy selections and affordable prices in a refreshingly clean and organised shopping destination. It has a clear goal to educate and empower its customers to make healthy choices.