Rewe Group store visits


See inside our pick for June’s store of the month, REWE, Wiesbaden-Erbenheim, Germany. Be inspired by how the retailer build a sustainable supermarket with a farm on the roof.


With convenience growing in Germany, we look at how Rewe-to-go is offering a variety of meal solutions for shoppers.
We visited Rewe City in the heart of Munich, a premium store which is drawing in shoppers with its great food-to-go offer.
On a recent trip to Munich, Germany, we visited a standard store from Rewe Group’s discount banner Penny to see how the retailer is evolving in its home market.
Merkur Hofer Markt, part of the Rewe Group, is a premium store located in District One, a very affluent area in central Vienna. We explore the reasons why this store is attractive to shoppers.
Located in the centre of Vienna, this store is a flagship in the estate of the Austrian retailer Billa , part of the Rewe Group. It is one of very few Billa Corso stores, a format designed to target more premium shoppers.
Rewe’s Temma store in Cologne is a best in class example of how a premium, organic-oriented store can also enable shoppers to fulfil a range of missions.
We visited Rewe’s ‘Green store’ in Cologne to see how the retailer is implementing a raft of initiatives to make its new stores as sustainable as possible and have a minimal impact on the environment.
Rewe has developed its Rewe to go format to target on-the-go shoppers, meeting a range of missions by offering a wide range of products, including a strong assortment of core grocery items, but with specific focus on food-to-go and fresh.
Made by Rewe is a new trial format for this innovative retailer, making the most of its food-to-go offer to provide shoppers with a wide range of meal solutions in a premium Italian bistro atmosphere.

Rewe Center in Munich is REWE Group’s blueprint for all future stores in the Rewe Center format. The retailer experiments with colours, shapes and visual fixtures and offers innovative retail theatre and an upmarket shopping experience.